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Content Amplified

How to align sales and marketing?

23 Jul 2024

Description

Send us a textIn this episode, we interview Michael Eckhoff, a fractional Chief Revenue Officer (CRO) helping companies grow and scale.What you'll learn in this episode: Strategies to align sales and marketing teams effectively How to use data and metrics to drive alignment The role of product marketing in bridging gaps between teams Key metrics for tracking and improving sales processes Techniques for creating impactful, value-based content

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