Introducing... Connor the Content Octopus

Send us a textIn this episode we interview Veronica Fiscus, a seasoned content marketing expert with over a decade of experience in building strategy-first ecosystems.What you'll learn in this episode:How “Connor the Content Octopus” became a powerful visual metaphor for content strategyWhy every piece of content should serve a singular business goalHow to align blog posts, social media, and email to drive leads back to your websiteThe role of content in demand generation and the buyer’s journeyWhy AI amplifies rather than replaces the marketer's creativityHow to unify marketing, sales, and other departments through data-backed content insightsTactical steps to build an evergreen content core based on audience pain points

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