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Is Branding Making a Comeback?

09 Jul 2024

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Send us a textIn this episode we interview Alan Magee, Vice President of Marketing for Empire Portfolio Group.What you'll learn in this episode: The resurgence of branding in the marketing landscape Differences between performance marketing and brand-focused strategies Tactical approaches to understanding the consumer journey Effective ways to communicate change within an organization Methods for empathizing with consumers even if you're not one of them

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