Is SEO Still Worth It in 2025?

Send us a textIn this episode we interview Seth Nickerson, a seasoned SEO expert and Partner at IDX, a digital agency specializing in performance marketing and corporate communications.What you'll learn in this episode:How AI Overviews on Google are reshaping search traffic and user behaviorWhy traditional SEO tactics are becoming less effective and what to do insteadThe growing impact of zero-click searches—and how to adapt your content strategyHow to test your brand’s presence in AI-generated answers and what it means for visibilityTactical advice for optimizing your website for AI results and search engine comprehensionWhy getting the “right” traffic matters more than getting “more” trafficThe future of web content: what resonates with your audience in an AI-first world

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