Is Your Marketing Missing a Journalistic Approach?

Send us a textIn this episode, we interview Kiera Blessing, a Senior Content Marketing Manager with a unique journey from newspaper journalism to B2B content marketing. Kiera shares her insights on how a journalistic mindset can transform your content strategy and enhance your connection with your audience.What you'll learn in this episode: How to apply journalistic principles to content marketing. The importance of understanding your audience's true pain points. Why sales experience can significantly influence marketing effectiveness. Techniques for creating both timely and evergreen content with a journalistic edge.

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