Listening to your audience (amazing story!) - Part 1

Send us a textIn this episode we interview Benjamin Gordon, a marketing leader currently at Amazon, whose career spans Apple TV+, Paramount, and Starbucks.What you'll learn in this episode:How a customer-driven campaign helped Starbucks win over CanadaThe power of listening to your audience—and acting on itWhy authenticity matters more than clever brandingHow storytelling can transform a brand from outsider to fan favoriteCreative ways to gather consumer insights without breaking the bankDoes this version hit the mark, or would you like me to refine it further?

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