The Three Levels of ABM

Send us a textIn this episode, we interview Kristiane Mandraki, VP of Growth at Praxent, a tech consulting and engineering firm for financial services. Kristiane shares her insights on Account-Based Marketing (ABM) and how to create hyper-targeted campaigns that drive real engagement.What you'll learn in this episode:The three tiers of ABM: One-to-Many, One-to-Few, and One-to-OneHow to structure pilot campaigns to test and refine your approachWhy omnichannel strategies are crucial for ABM successThe power of direct mail in digital marketingHow to align sales and marketing teams for maximum impactThe importance of personalization at scale and how technology can helpKristiane’s hands-on experience and tactical insights make this a must-listen for marketers looking to refine their ABM strategy. Tune in now! 🎧

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