Throw Away the Content Brief?

Send us a textWelcome back to another episode of Content Amplified. In this episode, we interview Hannah Cameron, a seasoned content marketing professional with a passion for storytelling and scaling B2B companies.What you'll learn in this episode: The limitations of traditional content briefs and their impact on creativity and efficiency in content creation. Hannah's innovative approach to content marketing that focuses on human interaction and collaboration, leading to more authentic and engaging content. Practical strategies for fostering a more dynamic and responsive content creation process, including the importance of open communication and allowing for creative pitches. Insights into how eliminating rigid content briefs can enhance the quality of content and lead to more meaningful engagement with target audiences. Tips on building a strong network of freelance writers and the benefits of treating them as subject matter experts in their respective fields.Hannah shares her journey in content marketing, her critiques of the conventional content brief model, and her successful implementation of a more flexible and human-centric approach. This episode is a must-listen for anyone looking to revolutionize their content strategy and foster a more vibrant and productive content marketing team.

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