What Content Do Partners Actually Use?

Send us a textIn this episode we interview Kaitlin Waite, Director of Global Partner Marketing at Expel.What you'll learn in this episode:How to craft content partners actually want to use—not just what marketing wants to give themWhy personalized outreach often beats automated newslettersThe two content formats partners request most—and why one is surprisingly underusedHow to build a feedback loop when you're short on tools or team sizeTips for striking the right content cadence so you stay relevant without overwhelmingWhy sales enablement should guide your partner content strategy

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