What Makes Marketing Actually Work?

Send us a textIn this episode we interview Kim Klamballa, Head of Marketing at CoinDesk Indices, where she leads strategy for one of crypto’s most trusted brands.What you'll learn in this episode:Why “relentless preparation” beats raw talent every timeA 3-part framework to structure marketing campaigns that actually deliverHow to shift your messaging from “I” to “you” for better engagementHow CoinDesk Indices approaches go-to-market strategy for themselves and their clientsThe tangible value of brand equity—and how to defend it in a results-obsessed businessWhy consistency, narrative, and internal alignment are core to marketing success

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