Show Notes:00:40: How has SEO influenced media relations for you?8:16: What are pet peeves you have when SEOs try pitching?11:03: Why you shouldn’t stress over blog links vs. money page links14:27: Relationship building tips for marketers starting at zero19:20: Personalizing pitches with scale25:21: How to foster relationships outside your specific pitch needs26:51: Determining a good send volume for campaigns31:51: Why you shouldn’t ignore mid-tier, regional or niche publications34:25: How to handle no responses and follow ups40:49: Are press releases dead?47:39: Must-listen We Earn Media episodes and favorite journalism tipsShow Links:Tune in to We Earn MediaThe “WSJ” Marketing Problem with Rand FishkinAlan Henry of Wired episodeFollow Britt on TwitterFollow Jackie on TwitterFollow Caroline on LinkedInProduced by Cara BrownSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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