Content and Conversation: Organic Growth Insights from Siege Media

SEO in the AI Era: How We Should Rethink Performance

01 Dec 2025

Contributed by Lukas

Ross welcomes Gaetano DiNardi, growth advisor and B2B SaaS strategist, to unpack the brutal questions CEOs are suddenly firing at their SEO teams in t...

Do You Need a Content Engineer? w/ AirOps’ Josh Spilker

13 Nov 2025

Contributed by Lukas

Ross sits down with Josh Spilker, Content Marketing & SEO Lead at AirOps, to unpack the rise of the content engineer — what it means, why it matters...

How Angi Uses AI to Power Better Content w/ Caroline Gilbert

05 Nov 2025

Contributed by Lukas

Caroline Gilbert — Director of Content & Editorial at Angi — joins Ross Hudgens to explore how one of the largest home-services brands is using AI...

Programmatic SEO in the Age of AI w/ Ex-Zapier Head of SEO

16 Oct 2025

Contributed by Lukas

Matt Bowers — SEO and LLM consultant, formerly of Zapier and Zillow — joins Ross Hudgens for a deep dive into how AI is transforming programmatic ...

Should You Create “Best X” Articles? A Debate w/ Nick LeRoy

08 Oct 2025

Contributed by Lukas

Nick LeRoy, Enterprise SEO Consultant and author of *SEO For Lunch*, joins Ross Hudgens to debate a hot topic in SEO right now — the rise of “Best...

Did Google Just End Rank Tracking? w/ Shannon Minkel

24 Sep 2025

Contributed by Lukas

Shannon Minkel, Senior Director of Product SEO at Siege Media, joins Ross Hudgens to unpack one of the biggest questions in search right now: did Goog...

Scaling 250,000 Neighborhoods: Enterprise SEO at Apartments.com w/ Zach Chahalis

22 Jul 2025

Contributed by Lukas

Zach Chahalis, VP of SEO at Apartments.com, joins Ross Hudgens for a deep dive into the high-stakes world of real estate SEO—where listings change d...

Input Metrics in SEO: Leading Indicators in an AI World

15 Jul 2025

Contributed by Lukas

Tom Critchlow, EVP of Audience Growth at Raptive, joins Ross for a deep dive into how input metrics can transform SEO strategy—especially in an era ...

Future-Proofed E-commerce Content Marketing w/ SearchPilot's Will Critchlow

08 Jul 2025

Contributed by Lukas

Ross joins Will Critchlow of SearchPilot for a wide-ranging conversation on the evolving landscape of e-commerce SEO and content strategy in the AI er...

AEO Playbook: How to Optimize for AI w/ Profound’s Josh Blyskal

30 Jun 2025

Contributed by Lukas

Josh Blyskal, AEO Engineer at Profound, joins Ross Hudgens to dive deep into the emerging world of AI-native search optimization—and how brands can ...

How Asana Scaled to 20M+ International SEO Visits‬‭

17 Jun 2025

Contributed by Lukas

Chris Kelly, ex-Asana growth lead, joins Ross Hudgens to break down how Asana scaled to 20M+ international SEO visits—and how to do it again in 2025...

SEO vs GEO vs AEO: Which One Is It? w/ Rand Fishkin

09 Jun 2025

Contributed by Lukas

Rand Fishkin joins Ross Hudgens to unpack the latest acronym craze—GEO, AEO, LEO—and why none may be necessary. They explore the origins of SEO, t...

Homepage Traffic is Up 10.7%: Unpacking the AI Effect w/ Drew Page & Ross Hudgens

29 May 2025

Contributed by Lukas

Ross Hudgens and Drew Page sit down to unpack Siege Media’s latest study on the surprising shift in search behavior caused by AI-powered experiences...

Adapting to the Brand-First SEO Era w/ Kevin Indig

22 May 2025

Contributed by Lukas

Ross sits down with Kevin Indig, growth advisor and SEO strategist, to break down his groundbreaking UX study on Google’s AI Overviews—and what it...

The Word ‘Blog’ Is Holding Us Back w/ Jess Joyce

13 May 2025

Contributed by Lukas

Ross sits down with Jess Joyce, SEO consultant at Inbound Scope, to talk about why the term "blog" is outdated—and how systems thinking, revenue-led...

Beyond Blogging: Building a Media Empire w/ HubSpot’s Kieran Flanagan‬ ‭

06 May 2025

Contributed by Lukas

Ross sits down with Kieran Flanagan, SVP of Marketing at HubSpot, for a deep dive into AI’s impact on SEO, content strategy in a post-search world, ...

Scaling a Billion Dollar Brand: Lessons from Semrush’s CMO

30 Apr 2025

Contributed by Lukas

Ross sits down with Andrew Warden, CMO of Semrush, for a behind-the-scenes look at how the company has scaled past a billion-dollar valuation through ...

From Content Engine to Freedom Engine w/ Chris Walker

23 Apr 2025

Contributed by Lukas

Chris Walker (CEO of Passetto) joins Ross to talk about personal transformation, scaling through delegation, and why most entrepreneurs are chasing th...

The SEO Behind Zillow’s 1 Billion‬‭ Visits/Year w/ Kristan Bauer‬‭

15 Apr 2025

Contributed by Lukas

Kristan Bauer returns for a deep dive into the technical and organizational SEO strategies that helped Zillow grow to nearly 2 billion annual visits. ...

Is Technical SEO Dying? + What to Do Instead w/ Eli Schwartz

08 Apr 2025

Contributed by Lukas

Ross welcomes Eli Schwartz, author of‬‭ Product-Led‬‭ SEO‬‭ , to unpack the evolving‬ role of SEO in a world shaped by AI, shifting perc...

Yes, You Do Need a Bing Strategy w/ Botify’s AJ Ghergich

01 Apr 2025

Contributed by Lukas

‬Ross sits down with A.J. Ghergich, VP of Consulting Services at Botify, to unpack enterprise‬ SEO, AI governance, and why SEOs absolutely need a ...

Could This Could Replace Domain Authority? w/ Dr. Pete

25 Mar 2025

Contributed by Lukas

Ross sits down with Dr. Pete Meyers of Moz to discuss the ever-changing landscape of SEO, the impact of AI overviews, and how Moz is adapting to a rap...

Inside Ahrefs’ $100M Growth: Tim Soulo on SEO, Content, and Social

18 Mar 2025

Contributed by Lukas

Ross sits down with Tim Soulo,‬‭ CMO of Ahrefs, to dive deep into content‬ ‭marketing, SEO, and Ahrefs’ evolving approach to growth. Tim sh...

Traffic Down, Revenue Up: A Conversation w/ Rand Fishkin

11 Mar 2025

Contributed by Lukas

Ross welcomes back Rand Fishkin, co-founder of SparkToro and longtime marketing thought leader, for a candid conversation about the evolution of searc...

Is Marketing the Wrong Home for SEO? w/ Ex-RetailMeNot, Angi Lead

04 Mar 2025

Contributed by Lukas

How do you build SEO strategies that mesh seamlessly with product teams? Ross Hudgens chats with Sharanya Srinivasan, Head of SEO, Product at Boats...

Breaking SEO News: Barry Schwartz on the Biggest Stories & Trends

25 Feb 2025

Contributed by Lukas

In this episode of Content and Conversation, host Ross Hudgens sits down with Barry Schwartz, President of RustyBrick and a leading voice in SEO.Barry...

Every SEO Should Be Doing This Today w/ Wil Reynolds

17 Feb 2025

Contributed by Lukas

In this episode, Ross and guest Wil Reynolds, VP Innovation, SEER, discuss the future of search, AI-driven automation, and why organic social is becom...

Cyrus Shepard Disavowed His Entire Site: Here’s What Happened

04 Feb 2025

Contributed by Lukas

Join Ross as he sits down with SEO expert Cyrus Shepard to explore why brand building has become essential in today’s search landscape. Cyrus share...

How Sam Parr Mastered Copywriting for a $27M Exit

27 Jan 2025

Contributed by Lukas

In the latest episode of Content and Conversation, Sam Parr, founder of The Hustle and host of My First Million, joins Ross to discuss the art and sci...

How Dave Gerhardt Built a B2B Audience of 200,000+

15 Jan 2025

Contributed by Lukas

We speak with Dave Gerhardt, founder of Exit Five, who reveals how to build a standout B2B marketing community. He breaks down the impact of AI on SEO...

How to Rank on AI Search Engines with Michael Buckbee

20 Nov 2024

Contributed by Lukas

We speak with Michael Buckbee, the innovator behind Knowatoa, a tool transforming SEO for AI search services.We discuss strategies for ranking on AI-P...

How Brian Dean Sold Two SEO Businesses

31 Oct 2024

Contributed by Lukas

We’re joined by Brian Dean, co-founder of Exploding Topics, as he shares his journey of transitioning from SEO education to trend-spotting innovatio...

Mastering Content Strategy During Election Season with Emily Campbell-Snidal

07 Oct 2024

Contributed by Lukas

This week on Content & Conversation, Ross and Emily Campbell-Snidal, VP of Content Marketing at Siege Media, explore how brands can craft effective co...

The Future of SEO w/ Clearscope's Bernard Huang

17 Sep 2024

Contributed by Lukas

Show Notes:00:00 - Intro00:40 - Clearscope and the future of SEO13:08 - What are language models actually good for?29:10 - Using the data to guide str...

Lessons from 70 SaaS Content Interviews w/ Jimmy Daly

10 Sep 2024

Contributed by Lukas

Show Notes:00:09: Welcome, Jimmy Daly, Co-Founder and CEO of Superpath03:30: What does high-performance SaaS content look like?06:48: The importance o...

Programmatic SEO w/ Zapier’s Former Lead SEO

23 Jul 2024

Contributed by Lukas

Show Notes:00:05: Welcome, Matt Bowers, SEO Consultant (Zapier and Zillow Alum)11:01: Indexation is becoming more challenging. Should a new startup co...

Product-Led Digital PR: A Critical Strategy for 2025

09 Jul 2024

Contributed by Lukas

Show Notes:00:00 - Introduction00:45 - What is Product-Led Digital PR?4:30 - Why you should choose Product-Led Digital PR6:37 - A case study with enco...

Google’s Algo Leak, AI Overviews & Hreflang’s Future

04 Jun 2024

Contributed by Lukas

Show Notes:00:08: Welcome, Jesse McDonald, Senior Director of SEO at Siege Media00:41: Mike King’s analysis of Google Search’s leaked internal eng...

The Optimal In-House Team Structure

02 May 2024

Contributed by Lukas

Show Notes:0:24: Exploring the optional internal team structure for content marketing 1:18: Why in-house Content Marketing Managers are the most effe...

Content Marketing Trends for 2024

07 Mar 2024

Contributed by Lukas

Show Notes:00:00 - Introduction1:02 - Despite slightly smaller budgets, businesses remain committed to content marketing2:47: Reports indicate higher ...

The Future of SEO Jobs w/ Nick LeRoy

13 Feb 2024

Contributed by Lukas

Show Notes:00:00 - Introduction01:15 - The SEO Job Market4:30 - Should we be scared of SGE and AI?08:00 - Changes in the SEO industry14:50 - What does...

How To (Actually) Get SEO Projects Accomplished With Tory Gray

09 Jan 2024

Contributed by Lukas

Show Notes:00:00: Introduction01:53: Understanding why problems in SEO occur07:55: Being a T-shaped marketer09:10: Ross shares a recent client case st...

All-in on Organic Links: Lessons 18 Months Later

14 Dec 2023

Contributed by Lukas

 Show Notes:00:00: Introduction00:57: Lessons from BrightonSEO02:20: Strategies for Link Relevancy04:00: Lessons from Less Manual Link Building10:20:...

How To Do Winning Keyword Research For 2024

10 Oct 2023

Contributed by Lukas

Show Notes:00:00: Introduction02:09: Intro to the sheet3:00: Keyword Research process4:50: Keyword Difficulty5:20: Relevancy Score6:30: Ranking Page U...

Insights From 4 Content Marketing Tests

30 Aug 2023

Contributed by Lukas

Show Notes:00:17: Above the fold best practices3:46: Siege Media’s sticky navigation case study6:47: The impact of font size on conversion rate10:46...

The Best X Strategies for Executing BOFU Content

25 Jul 2023

Contributed by Lukas

Show Notes:00:30: BOFU benefits in SaaS00:55: Why “Best X” roundups are necessary2:45: BOFU content best practices5:41: How to counter legal ramif...

Why Most People Are Doing Digital PR Wrong

11 Jul 2023

Contributed by Lukas

Show Notes:00:23: Does digital PR have enough value per link?4:35: How to execute link building effectively6:40: Breaking down the value of links by i...

What Is E-E-A-T? And How to Optimize For It

02 Jun 2023

Contributed by Lukas

Show Notes:00:08: Welcome, Bernard Huang, Co-founder of Clearscope00:35: E-E-A-T’s background and evolution4:00: Common E-E-A-T misapplications by S...

Google I/O SEO Changes: What You Need To Know

16 May 2023

Contributed by Lukas

Show Notes:00:10: The core SEO changes at Google I/O2:14: Health and finance topics will not be affected (so far)3:08: Watermarking for generative con...

Recession-Proof Content Marketing w/ Bernard Huang

02 May 2023

Contributed by Lukas

Show Notes:00:07: Welcome, Bernard Huang, Co-founder of Clearscope00:30: How to recession-proof content marketing5:05: Why exploring bottom-funnel top...

Made In CEO Chip Malt: Building SEO Strategies From the Ground Up

25 Apr 2023

Contributed by Lukas

Show Notes:00:08: Welcome, Chip Malt, CEO of Made In00:35: The details of Made In’s content strategy4:33: How do you quantify the worth of your asse...

Higher Volume, Higher Stakes w/ Ryan Darani

17 Apr 2023

Contributed by Lukas

Show Notes:00:13: Welcome, Ryan Darani, SEO Consultant for DTC Health and Wellness brands1:36: How much content should you publish to be effective wit...

Growing a Marketplace to 100k Visits/mo: Captain Experiences’ CEO Jonathan Newar

06 Apr 2023

Contributed by Lukas

Show Notes:00:08: Welcome, Jonathan Newar, CEO of Captain Experiences2:08: What’s the biggest fish you’ve ever caught?3:48: SEO’s role in the in...

The 2023 Content Marketing Trends Report w/ Bernard Huang

06 Mar 2023

Contributed by Lukas

Show Notes:1:33: Currently, those that *don't* use AI report higher performance on average. That said, company usage has gone up 12% this year. 6:45:...

The Role of AI Content w/ Lily Ray

21 Feb 2023

Contributed by Lukas

Show Notes:00:09: Welcome, Lily Ray, Senior Director, SEO & Head of Organic Research at Amsive Digital00:41: Breaking down Bing’s AI integration and...

Growing Greatist to 50M Visitors w/ Derek Flanzraich

06 Jan 2023

Contributed by Lukas

Show Notes:00:07: Welcome, Derek Flazraich, CEO of Ness1:55: How Derek’s former company, Greatist was born3:33: How Greatist scaled to 50 million vi...

Animalz Former CEO Devin Bramhall: Lack of Creativity in Content Marketing

06 Dec 2022

Contributed by Lukas

Show Notes:1:52: What led you to step down as CEO of Animalz?9:12: Devin’s thoughts on the direction of content marketing at Animalz and the future ...

SEO M&A w/ Mike Yon

17 Nov 2022

Contributed by Lukas

Show Notes:00:18: Welcome, Mike Yon, Founder of Clean Air Digital00:56: Mike’s experience in SEO M&A3:41: The current state of SEO M&A7:21: What doe...

Startup SEO During a Downturn w/ Eli Schwartz

14 Nov 2022

Contributed by Lukas

Show Notes:00:40: Welcome, Eli Schwartz, Growth Advisor and author of Product-Led SEO1:42: How startups should think about SEO in a volatile environme...

How To Scale From 0 to 200k Visits w/ Gaetano DiNardi

01 Nov 2022

Contributed by Lukas

Show Notes:00:07: Welcome, Gaetano DiNardi, Growth Advisor and Fractional VP1:24: The relationship between SEO and Growth Marketing2:05: How search ca...

The Biggest Threat to SEO w/ AJ Kohn

18 Oct 2022

Contributed by Lukas

Show Notes:00:10: Welcome, AJ Kohn, Founder, Blind Five Year Old00:42: The current threat to SEO5:33: What’s causing hesitation towards SEO?7:30: SE...

How LawnStarter Cut Grass to $2M in Traffic Value

06 Oct 2022

Contributed by Lukas

Show Notes:00:12: Welcome, Ryan Farley, Co-Founder and CMO, LawnStarter00:40: Was SEO a primary focus for LawnStarter from the get-go?3:06: How LawnSt...

Enterprise Real Estate SEO w/ Kristan Bauer

03 Oct 2022

Contributed by Lukas

Show Notes:00:10: Welcome, Kristan Bauer, Founder and SEO Consultant, Conifr00:41: Navigating low-percentage branded traffic7:32: The benefits of a lo...

Scalable E-commerce Content SEO w/ Aleyda Solís

20 Sep 2022

Contributed by Lukas

Show Notes:00:13: Welcome, Aleyda Solís, International SEO Consultant, Orainti1:06: E-commerce category pages best practices7:18: Companies that do c...

How To Get Executive Buy-in for SEO

12 Sep 2022

Contributed by Lukas

Show Notes:00:25: Welcome Nick Lafferty, Head of Growth Marketing at Loom00:51: Important pre-executive pitch steps to ensure it’s received well6:23...

Google’s Helpful Content Update: Predictions and Next Actions

26 Aug 2022

Contributed by Lukas

Show Notes:00:39: What is the Google Helpful Content update?1:40: What we think Google is trying to fix (Ross’ prediction)7:00: Potential collateral...

Zero Volume Keywords w/ Abby Gleason

17 Aug 2022

Contributed by Lukas

Show Notes:00:10: Welcome Abby Gleason, SEO Product Manager at Scribd00:40: What does “zero volume” keywords mean? Why are they a good strategy?2:...

SEO Strategies for International Expansion w/ Brodie Clark

03 Aug 2022

Contributed by Lukas

Show Notes:00:10: Welcome, Brodie Clark, Melbourne-based SEO consultant1:42: Brodie’s best strategies for expanding SEO Internationally3:54: How muc...

How TrustRadius Built $2M/mo in B2B Traffic Value

27 Jul 2022

Contributed by Lukas

Show Notes:00:10: Welcome, Mark Barrera, Vice President of Audience and Review Generation at TrustRadius00:44: How do you use SEO data to impact decis...

The 50% Content Distribution Myth

13 Jul 2022

Contributed by Lukas

Show Notes:00:15: What is the 50%+ of your time on distribution theory?1:38: Why do we think this theory is wrong?2:36: Spend more time on quality and...

How To Double Traffic with Content Audits w/ Kelsey Jones

06 Jul 2022

Contributed by Lukas

Show Notes:00:12: Welcome, Kelsey Jones, Founder of Six Stories00:34: Kelsey’s content audit philosophy3:08: The best process for content audits7:22...

Search Intent Perspectives w/ Clearscope’s Bernard Huang

15 Jun 2022

Contributed by Lukas

Show Notes:00:12: Welcome, Bernard Huang, Co-founder of Clearscope1:19: Bernard’s unique NFT marketing strategy7:44: The importance of “search per...

How Quality Grew Launch That to $86M in Traffic Value w/ David Palombo

09 Jun 2022

Contributed by Lukas

Show Notes:00:12: Welcome, David Palombo, President and COO of Launch That. Brands include: Asbestos.com, Retireguide.com, Drugwatch.com, Annuity.org,...

Interactive Content: Everything You Need to Know

06 Jun 2022

Contributed by Lukas

Show Notes:00:15: Why we recommend interactive content1:31: What are the cons of interactive content?2:16: If Google is building the same tools in the...

Why We Stopped (Most) Manual Link Building After 1M+ Emails

01 Jun 2022

Contributed by Lukas

Show Notes:00:44: Our transition from manual to passive link building strategy2:45: Examples of passive link topics3:23: How newer authority websites ...

What Good SEO Consulting Looks Like w/ Tom Critchlow

16 May 2022

Contributed by Lukas

Show Notes:00:12: Welcome back, Tom!1:01: How to structure a good kickoff meeting9:03: Separating great kickoff meetings vs. average ones10:04: How ma...

How IBM Generated $250M of Lifetime Traffic Value (LTTV)

04 Apr 2022

Contributed by Lukas

Show Notes:00:39: Bryan’s original post on how IBM generated over $250M of lifetime traffic value (LTTV) in 20211:10: IBM’s “Inbound Workbook”...

How To Train Content Marketers at Scale

28 Mar 2022

Contributed by Lukas

Show Notes:00:17: Elsie’s roles and what it means for onboarding00:37: What are some of the strategies we use to scale our training?2:08: The benefi...

Modern Enterprise SEO with Michael King

14 Mar 2022

Contributed by Lukas

Show Notes:0:39: What content strategy means at the enterprise level3:02: How to navigate push back4:58: Governance model examples6:56: Quick wins vs....

What’s Changing in Content and SEO in 2022 with John-Henry Scherck

25 Jan 2022

Contributed by Lukas

Show Notes:00:10: Welcome, John-Henry Scherck, founder of Growth Plays00:28: What’s evolving in SEO and content in 2022?3:39: Technical SEO is a bar...

How to Secure $1,000,000+ in SEO Budget with Tom Critchlow

13 Dec 2021

Contributed by Lukas

Show Notes:00:12: Meet Tom Critchlow, Strategy Consultant, Founder of SEO MBA and former VP of Operations at Distilled1:21: How to secure a substantia...

Contrarian Content Marketing with SparkToro’s Amanda Natividad

29 Nov 2021

Contributed by Lukas

Show Notes:00:30: How Amanda built Fitbit’s B2B marketing strategy2:27: Why putting effort in tools pays off, Fitbit’s “Challenge Idea Generator...

What SEOs Can Learn from NerdWallet's S-1

10 Nov 2021

Contributed by Lukas

Show Notes:00:22: Disclaimer: Not investment advice! But, still important00:38: What can we learn from NerdWallet’s traffic history1:29: How NerdWal...

Representation in Design and Content Marketing

01 Nov 2021

Contributed by Lukas

Show Notes:00:14: Drew welcomes new guests to the podcast: Giselle Matz, Graphic Designer; Darin Lammers, Art Director; and Cara Brown, Associate Dire...

You Probably Weren't Hit By an Algorithm Update

06 Oct 2021

Contributed by Lukas

Show Notes:00:20: Drew coins the term “algo-holic”00:30: Why you probably weren’t hit by an algorithm update2:01: How brands with good reputatio...

Why You Can't "Test" Content Marketing

15 Sep 2021

Contributed by Lukas

Show Notes:0:53: The philosophy behind testing content marketing1:39: Why we don’t do short engagements2:25: How building a recognizable brand plays...

How to Brainstorm Content Effectively [B2B + B2C]

30 Jun 2021

Contributed by Lukas

Show Notes:0:32: Meet Elsie Weisskoff, her role at Siege as Creative Content Lead1:50: The definition of “brainstorming”2:08: The brainstorming pr...

Lessons From Building a 100-Person Content Marketing Team

01 Jun 2021

Contributed by Lukas

Show Notes:0:14: Welcome, Drew Page! Content Marketing Lead at Siege Media0:44: Growing from 1-100 people, what's the secret to retention?3:32: How do...

How to Train Content Marketers Remotely

11 May 2021

Contributed by Lukas

Training a great team of content marketers doesn’t have to feel like such a challenge. While there’s no one-size-fits-all approach to content mar...

Updating Our “How to Get More Website Traffic by 250,000+ Visits”

11 May 2021

Contributed by Lukas

Show Notes:0:58: How we’ve shifted our “Skyscraper Technique” outlook1:43: The value in “2x” level content2:30: Misapplication of the “Sky...

How to Execute SEO-Driven Content Marketing with Neville Medhora

11 May 2021

Contributed by Lukas

Show Notes:3:24: Are links and content really all that’s needed for SEO?8:11: The danger in relying on SEO hacks and loopholes10:15: Copywriting vs....

What You Need to Know About E-A-T with Lily Ray

11 May 2021

Contributed by Lukas

Show Notes:00:53: Debunking common E-A-T myths2:10: How does E-A-T relate to the Medic Update?4:25: What should you focus on for E-A-T if you’re in ...

How Designers and Content Marketers Can Work Together

11 May 2021

Contributed by Lukas

Show Notes:00:28: Training content marketers to communicate with creatives1:45: Creating a Pinterest board to assemble inspiration2:29: Training desig...

Link Building: Long Term vs. Short Term Strategies

11 May 2021

Contributed by Lukas

Show Notes:00:30: When does prioritizing immediate links make sense?2:46: Content formats that get results in a short time frame3:56: Risks involved w...

Building Reporter Relationships With We Earn Media

11 May 2021

Contributed by Lukas

Show Notes:00:40: How has SEO influenced media relations for you?8:16: What are pet peeves you have when SEOs try pitching?11:03: Why you shouldn’t ...

How to Build Links to Bottom Funnel Pages

11 May 2021

Contributed by Lukas

Show Notes:00:41: How to build bottom funnel links through outreach4:12: Moving links from your homepage to a relevant product page4:55: Adding citabl...

ESG and SEO: Why It Matters

25 Mar 2021

Contributed by Lukas

Show Notes:00:22: What ESG stands for and addresses1:42: How “Reimagining Capitalism in a World on Fire” by Rebecca Henderson influenced Siege Med...

Hiring Writers at Scale with Julia McCoy of Express Writers

24 Feb 2021

Contributed by Lukas

Show Notes:00:21: Julia McCoy’s background, the origin of Express Writers2:37: How to interview new writers5:39: The best process when vetting portf...

The State of Digital PR in 2021

11 Feb 2021

Contributed by Lukas

Show Notes:00:34: Welcome back, Vince! Siege Media’s Director of Digital PR00:40: GameStop stocks and how to manipulate the stock market1:20: What i...

Enterprise SEO with Jenn Mathews of GitHub

02 Feb 2021

Contributed by Lukas

Show Notes:00:27: Jenn’s background and how she landed at GitHub1:06: GitHub’s technical foundation pre-SEO2:00: How Jenn prioritized SEO with dev...