Inside Ahrefs’ $100M Growth: Tim Soulo on SEO, Content, and Social

Ross sits down with Tim Soulo,‬‭ CMO of Ahrefs, to dive deep into content‬ ‭marketing, SEO, and Ahrefs’ evolving approach to growth. Tim shares insights on how Ahrefs‬ built its marketing team, the role of SEO in today’s digital landscape, and why they’re investing‬ in YouTube, LinkedIn, and thought leadership content.‬ ‭ They also discuss the challenges of enterprise marketing, the rise of social-first content, and the‬ impact of backlink trends on the SEO industry.‬ ‭ Show Notes:‬ ‭ 00:00 Intro – Meeting in Chiang Mai SEO‬ ‭ 00:53 Ahrefs’ Marketing Evolution‬ ‭ 06:06 SEO vs. Diversification in Marketing‬ ‭ 10:09 The Role of Technical SEO at Ahrefs‬ ‭ 12:57 LinkedIn & Social Media Strategy‬ ‭ 18:10 Scaling Content & Thought Leadership‬ ‭ 22:31 Going Upmarket: Enterprise Marketing at Ahrefs‬ ‭ 30:38 The Power of Events & Conferences‬ ‭ 32:22 Programmatic SEO & Directory Strategies‬ ‭ 40:31 Backlink Trends & The Changing Web‬ ‭ 46:55 The Future of Ahrefs Marketing‬ ‭ 48:24 Announcing Ahrefs Evolve – West Coast Conference‬ ‭ Show Links:‬ Ahrefs: Top Website:‬‭ https://ahrefs.com/websites‬ Ahrefs: Data & Studies:‬‭ https://ahrefs.com/blog/category/data-studies/‬ ‭Ahrefs YouTube:‬‭ https://www.youtube.com/c/AhrefsCom‬ Tim Soulo’s LinkedIn:‬‭ https://www.linkedin.com/in/timsoulo‬Subscribe today for weekly tips: https://bit.ly/3dBM61f Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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