Show Notes:00:12: Welcome, Bernard Huang, Co-founder of Clearscope1:19: Bernard’s unique NFT marketing strategy7:44: The importance of “search perspectives,” predicting the evolution path of a SERP15:04: Where search perspective applies16:09: What Google’s “what people have also asked” tells us17:21: Google’s business model — is UX or ad revenue the priority?20:20: Solving for for individual sub-topics vs. topic clusters25:01: Total keyword opportunity in one post, “ranch-style SEO”28:45: Could any SEO write it? The significance of thought leadership33:49: Don’t have counterarguments for the sake of it37:16: Bernard’s “SERP similarity,” addressing the copycats of SEO40:09: How often do SERPs change on average?43:49: What are you excited about in the content space?Show Links:Learn more about ClearscopeFollow Bernard on TwitterFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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