Show Notes:00:18: Welcome, Mike Yon, Founder of Clean Air Digital00:56: Mike’s experience in SEO M&A3:41: The current state of SEO M&A7:21: What does digital real estate look like today?11:19: Finding SEO acquisition targets — link value vs. ownership value16:06: What is the best deal structure?19:52: How to evaluate SEO assets in every industry22:14: The value of sites with penalties and/or significant hits in traffic24:52: Mike’s due diligence process when acquiring a site37:38: Tools to compare valuations in your market40:10: Where are the most popular marketplaces?42:02: Due diligence process continued45:10: How to make the acquisition process seamless48:32: Best tools to make your deal run smoothly50:30: What percentage do marketplace websites take51:08: Mike’s final tips, tactics, and recommendations53:02: How to get the maximum from your saleShow Links:Follow Mike on LinkedInFollow Mike on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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