Show Notes:00:15: What is the 50%+ of your time on distribution theory?1:38: Why do we think this theory is wrong?2:36: Spend more time on quality and optimization for search3:24: The appropriate amount of time for distribution on average4:11: Using Pareto’s Principle (80/20) to better balance efforts5:34: What Archimedes’ Lever has taught us on content performance7:54: How to best use your time on content and distribution9:58: The difference between promoting content and promoting a business11:42: Why KOB analysis is still a key factor12:43: Is PPC a valid strategy for link building?14:30: SummaryShow Links:Enroll in SiegeLearn today!Follow Drew on TwitterFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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