Show Notes:00:40: Welcome, Eli Schwartz, Growth Advisor and author of Product-Led SEO1:42: How startups should think about SEO in a volatile environment3:31: Why startups should not do SEO7:17: Creating SEO ROI models for startups12:56: Why links aren’t the end-all be-all20:27: Learn from Eli’s SEO advisory toolset27:52: When and when not to implement SEO strategy30:22: Why differentiation in strategy is important42:24: How to use traffic as a metric44:32: Comparing SEO strategies: Amazon vs. Walmart54:00: How to survey users from a search standpoint58:01: Eli’s final tips, tactics, and recommendationsShow Links:Learn More About Eli SchwartzGet Eli’s Book: Product-Led SEOFollow Eli on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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