Show Notes:00:22: Disclaimer: Not investment advice! But, still important00:38: What can we learn from NerdWallet’s traffic history1:29: How NerdWallet’s syndication and penalization in 2017 has affected them today3:36: Why multiple strategies can help combat unexpected traffic hits4:04: NerdWallet’s “sin” in syndication5:07: How top-of-funnel reach has contributed to NerdWallet’s success5:45: Is NerdWallet’s brand defensible? What you need to invest in to “win”7:03: How NerdWallet bets on quality, vulnerability to Google7:53: Is it alright to be dependent on Google?8:27: How younger companies can leverage their funding rounds for links and press9:38: Solving for Quick Answers is still crucial10:31: The risk of Google taking over tools11:56: NerdWallet’s privacy and security concerns13:33: What it means when a billion dollar company is built on SEO and content14:23: When can we expect a Siege Media IPO on the markets?Show Links:Follow Drew on TwitterFollow Ross on Twitter Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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