Show Notes:0:58: How we’ve shifted our “Skyscraper Technique” outlook1:43: The value in “2x” level content2:30: Misapplication of the “Skyscraper Technique”5:13: Our thought process around passive vs. manual link acquisition8:10: Thinking about search clicks vs. search volume12:12: Is there a “good” balance of search volume to search clicks?Show Links:How to Increase Website Traffic by 250,000+ Monthly Visits [2020 Update]Brian Dean Skyscraper Technique“Christmas songs” SERPOn SERP SEO – The Infuriating Reality of Search’s Future by Rand FishkinFollow Ross on TwitterFollow Caroline on LinkedInProduced by Cara BrownSend Ross an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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