Show Notes:00:10: Welcome Abby Gleason, SEO Product Manager at Scribd00:40: What does “zero volume” keywords mean? Why are they a good strategy?2:22: Why zero volume keywords is creating a buzz5:29: How do you find zero volume keywords that actually drive traffic?8:26: Zero volume case study outcomes9:15: Discovering zero volume keywords by industry11:06: How to convince stakeholders of zero volume search topics15:00: What type of investment makes sense for this strategy?17:36: Zero volume case study outcomes21:01: Low search volume can equal bottom funnel keywords/li24:33: Using competitors to your advantage and keyword frameworks26:51: Is this strategy ineffective within B2C organizations with lower customer LTV?29:23: The importance of quality over everything32:25: Audience research vs. keyword research33:56: Zero volume case study outcomes37:27: What Abby is excited about in SEO and content marketingShow Links:The Maker SERP SqueezeThruuu: Free SERP analyzerFollow Abby on TwitterFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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