Show Notes:00:07: Welcome, Derek Flazraich, CEO of Ness1:55: How Derek’s former company, Greatist was born3:33: How Greatist scaled to 50 million visitors per month6:02: Why establishing the correct tone for your audience is key13:18: Greatist’s success in mentioned outreach19:38: How Pinterest contributed to Greatist’s success22:07: Biggest strategy lessons from Greatist to Ness26:51: How to increase your content engagement via email30:49: Using social media for content distribution, “the individual more than the brand”37:37: What type of voice is ideal for Health & Wellness today?42:10: Biggest content lessons from Greatist to Ness45:46: Why a variety of platforms are necessary for SEO48:24: Ness’ three most impactful channels50:37: Is there an equivalent to Pinterest today?53:59: How to repurpose your content across multiple channels56:25: Derek’s unique leadership style and culture at Ness1:02:14: Ness’ team structure1:05:16: Final tips, tricks, and tactics from DerekShow Links:Follow Derek on LinkedInFollow Derek on TwitterSubscribe to Nessie SightingsFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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