Lessons From Building a 100-Person Content Marketing Team

Show Notes:0:14: Welcome, Drew Page! Content Marketing Lead at Siege Media0:44: Growing from 1-100 people, what's the secret to retention?3:32: How do you effectively pair a Content Marketing Specialist with a client that's in their area of expertise (E-A-T)?4:51: Ross' push to improve company culture, and why hiring great people with better benefits is good for business6:11: Why inclusive access to education and training is best for everyone7:15: What do you contribute to Siege's design team success?8:36:  The commitment to video and its influence on content strategy9:54: Differences in retention rates in CMS vs. Designers10:54: How did you develop a process to determine if a client is right for our services?13:01: What brought ESG initiatives to high-priority?14:57: You've developed a culture of open-source knowledge. Why?16:21: Moving towards 100-200 team members, what do you think the biggest challenges will be?17:09: How has SiegeLearn affected business both internally and externally?18:12: Do you plan to be CEO forever?18:25: Drew's plan to take over as CEO and stories of his first interview at SiegeShow Links:SiegeLearn Content Marketing CourseFollow Ross on TwitterFollow Drew on TwitterSend Ross an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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