Show Notes:00:12: Meet Tom Critchlow, Strategy Consultant, Founder of SEO MBA and former VP of Operations at Distilled1:21: How to secure a substantial SEO budget5:13: Tom’s contrarian take on how companies should invest in SEO6:15: The secret behind organizational charts7:42: Best metrics to use for proving ROI10:46: Common mistakes in strategy presentations to the C-suite13:43: The correlation between updating content and renewals15:50: Why communicating ROI in annually is ideal17:14: Tips for communicating link building ROI20:50: How to calculate monthly link value21:20: Revenue forecasts don’t always have to be right, here’s why23:23: Ideal timelines for revenue conversations with the executive team24:30: The value of email sign-up’s26:47: How to navigate securing budgets in a difficult environment31:08: How to build a better proposal for your client34:01: How long should a pitch take for a big C-suite?41:27: Why new Directors can be your key to funding44:03: Lessons learned, why growth and excitement are more useful than you think49:44: Impress with communication53:43: How to express results when your client is already trending up54:30: What’s next for Tom’s SEO MBAShow Links:Enroll in SEO MBAFollow Tom on TwitterFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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