Why You Can't "Test" Content Marketing

Show Notes:0:53: The philosophy behind testing content marketing1:39: Why we don’t do short engagements2:25: How building a recognizable brand plays a part3:03: Best-in-class content = time3:44: The timeline from first day of engagement to ranking page 16:19: Difference in timeline for a low-authority website7:36:  How to deal with clients new to content marketing8:58: Case study examples10:24: Why six months is the magic number11:01: How you know your content isn’t workingShow Links:Follow Ross on TwitterFollow Drew on Twitter Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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