Show Notes:00:10: Welcome, Mark Barrera, Vice President of Audience and Review Generation at TrustRadius00:44: How do you use SEO data to impact decisions at TrustRadius?3:36: The impact of review generation on SEO5:23: Duplicate content and how to create different experiences9:39: Mark’s ideal SEO department11:37: Measuring reviews, metrics vs. competitors13:01: The typical SEO at TrustRadius16:59: Tracking history — research boards and what they do20:11: How is TrustRadius monetizing?31:17: What performance tests work and which ones don’t37:08: How Google algorithm updates affect decisions for TrustRadius38:33: Mark’s view on link building, outreach41:01: What’s new for TrustRadius?Show Links:Learn more about TrustRadiusFollow Mark on TwitterFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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