How LawnStarter Cut Grass to $2M in Traffic Value

Show Notes:00:12: Welcome, Ryan Farley, Co-Founder and CMO, LawnStarter00:40: Was SEO a primary focus for LawnStarter from the get-go?3:06: How LawnStarter developed an SEO foundation during Series A4:10: What SEO metrics key stakeholders care about6:10: Competing with local pack vs. national-local companies10:30: The content hub strategy (ex. LawnStarter’s pricing guides)16:55: Have you considered expanding your brand?18:23: LawnStarter’s model for SEO opportunity21:54: How to approach hiring for content and SEO24:52: The 40/40/20 ratio26:57: How LawnStarter thinks about ranking success long-term36:38: What keeps Ryan up at night in regards to SEO?Show Links:Visit LawnStarter’s blogFollow Ryan on LinkedInFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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