Content and Conversation: Organic Growth Insights from Siege Media
Episodes
5 SEO Experts Share Predictions for 2021
19 Jan 2021
Contributed by Lukas
Show Notes:1:04: Cyrus Shepard, Founder of Zyppy |Â How Core Web Vitals, passage indexing and engagement will impact both ranking signals and click-th...
SEO Stuff to Stop Worrying About
06 Jan 2021
Contributed by Lukas
Show Notes:00:28: How âratingâ tools like Yoast, Clearscope, Lighthouse and more shouldnât be the main focus3:09: How SERP features negatively i...
Personal Finance Content Marketing with Alli Berry of The Motley Fool
30 Dec 2020
Contributed by Lukas
Show Notes:00:30: Alliâs start and how she landed at Motley Fool1:45: How Motley Fool structures content and editorial3:05: Balancing focus between ...
Who Should You Pitch at Big Publications?
15 Dec 2020
Contributed by Lukas
Show Notes:1:40: How to think about pitching titles at different media types2:30: Is there a typical ânewsroomâ make up?3:00: What editors, managi...
How to Pivot a Content Strategy: Lessons from Siege Media
01 Dec 2020
Contributed by Lukas
Show Notes:1:23: How we approached content creation without link building and the results of that2:00: Is it possible for an agency to outrank a SaaS ...
Recapping the Best Time and Day to Send Emails
24 Nov 2020
Contributed by Lukas
Show Notes:00:21: Summary of findings and methodology2:01: What we found across open rate, click rate and reply rate3:26: Our theories on why open rat...
SEO + Content Roadmap for Low Authority Sites
17 Nov 2020
Contributed by Lukas
Show Notes:00:38: How to evaluate keywords (and find them) when just starting out4:07: Finding lower competition terms5:13: Why passive link building ...
On SERP Suggestions for Content Marketers
10 Nov 2020
Contributed by Lukas
Show Notes:00:25: Why you should look at search clicks, not search volume for ideas3:30: Tips for capturing the featured snippet6:22: Anticipating org...
What You Need to Know About E-A-T with Lily Ray
04 Nov 2020
Contributed by Lukas
Show Notes:00:53: Debunking common E-A-T myths2:10: How does E-A-T relate to the Medic Update?4:25: What should you focus on for E-A-T if youâre in ...
How to Execute SEO-Driven Content Marketing with Neville Medhora
27 Oct 2020
Contributed by Lukas
Show Notes:3:24: Are links and content really all thatâs needed for SEO?8:11: The danger in relying on SEO hacks and loopholes10:15: Copywriting vs....