Show Notes:00:53: Debunking common E-A-T myths2:10: How does E-A-T relate to the Medic Update?4:25: What should you focus on for E-A-T if you’re in YMYL?7:12: Realistic timelines to see outcomes from E-A-T related changes9:50: Getting buy-in for E-A-T changes10:45: Does domain authority and brand recognition matter more with E-A-T?15:57: Is it realistic to expect to outrank .gov sites now?20:37: How to balance E-A-T with a company’s mission23:08: Unique or unexpected methods of showcasing E-A-T27:33: What keeps you up at night with E-A-T?Show Links:What Does It Mean to Have Good E-A-T? by Lily RayLily’s Conductor Speech on Factoring E-A-T Into Your SEO StrategyFollow Lily on TwitterFollow Caroline on LinkedInProduced by Cara BrownSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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