Show Notes:00:34: Welcome back, Vince! Siege Media’s Director of Digital PR00:40: GameStop stocks and how to manipulate the stock market1:20: What is digital PR?2:57: Why is “digital PR” trending?4:37: The differences between digital PR, SEO and link building6:01: Viral content vs. brand identity6:28: What are the biggest digital PR mistakes?7:40: What “going viral” means in different industries8:49: How Siege Media combines content marketing and PR9:37: Industries where digital PR is optimal10:27: Calculating link value by website11:57: Dangers of scraper sites in link reporting14:27: The legitimacy of viral content16:50: Going viral within your niche audience17:44: Is this a strategy or one-off?Show Links:Follow Vince on TwitterFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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