Show Notes:1:04: Cyrus Shepard, Founder of Zyppy | How Core Web Vitals, passage indexing and engagement will impact both ranking signals and click-through rates2:20: Mike King, Managing Director & Founder of iPullRank | Is Core Web Vitals all hype? What to focus on instead7:46: Aleyda Solis, International Mobile SEO Consultant, Founder of Remoters.net | The importance of visual search11:16: How Google vs. Apple affects outcomes internationally12:20: Rand Fishkin, Co-Founder & CEO of Sparktoro | Brand identity vs. link building13:15: What is a good link signal vs. a bad link signal?15:11: Kevin Indig, Director of SEO at Shopify | Why Google’s increase in SERP features will affect rankings and trafficShow Links:Follow Cyrus on TwitterFollow Mike on TwitterFollow Aleyda on TwitterFollow Rand on TwitterFollow Kevin on TwitterFollow Ross on TwitterFollow Caroline on LinkedInSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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