Show Notes:00:30: Alli’s start and how she landed at Motley Fool1:45: How Motley Fool structures content and editorial3:05: Balancing focus between evergreen content vs. news4:45: How breaking news can inform traffic to evergreen topics5:50: Collaborating with the news team6:33: Deciding what content gets top navigation, homepage and similar high priority real estate10:12: How to explain complex financial topics to beginner audiences12:21: Recommendations for new or early stage personal finance sites15:32: Influencer marketing for The Motley Fool16:24: E-A-T, syndication and existing reporter influence17:34: How to scale content refreshes and revamps21:00: Using Google Trends to inform keyword research23:39: How COVID has impacted the content at Motley Fool26:00: An AMP rantShow Links:Follow Alli on TwitterFollow Caroline on LinkedInSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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