Show Notes:00:00 - Introduction1:02 - Despite slightly smaller budgets, businesses remain committed to content marketing2:47: Reports indicate higher success rate for those who invest more per asset3:24: What we're currently seeing in AI's impact, AI usage up YOY5:25: Is AI helping or hurting your content?7:29: Where AI is making the most significant impact8:46: Unpacking the decline the link building and its implications10:32: The rise of organic link building11:42: Interactive content use surges13:07: Is AI and code development practical?14:51: Businesses biggest challenge — lead generationShow LinksFollow Drew on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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