Show Notes:00:00: Introduction01:53: Understanding why problems in SEO occur07:55: Being a T-shaped marketer09:10: Ross shares a recent client case study10:50: Tory shares a recent client case study13:28: Having critical conversations with clients15:45: Thematic issues that prevent SEO work19:54: Useful tips for getting SEO projects done24:20: Client communication philosophies27:20: Final thoughts on Ross' Linkedin post33:43: ConclusionShow Links:Follow Tory's Podcast: Opinionated SEO OpinionsFollow Drew on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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