Representation in Design and Content Marketing

Show Notes:00:14: Drew welcomes new guests to the podcast: Giselle Matz, Graphic Designer; Darin Lammers, Art Director; and Cara Brown, Associate Director of Brand Strategy00:56: Why Darin created an agency-wide presentation on “Representation in Design”2:06: How Giselle’s Instagram has become a platform for inclusion and diversity3:01: Checking the biases of your business and colleagues4:33: How to combat fear of representing things “wrong”6:50: The importance of keeping others accountable 8:13: What to do when clients give pushback11:44: How “checking boxes” for diversity can result in tokenism 12:31: Designing “real” people and why representation is more than just race14:47: Giselle’s inspiration for illustration and graphic design15:44: Why audiences are supporting businesses they believe in 16:10: How to improve your content marketing through writing17:10: Improve your education on representation internally first17:33: Supporting the greater good is good for business17:50: Closing thoughts and resourcesShow Links:Follow Giselle on InstagramFollow Darin on DribbbleFollow Cara on TwitterFollow Drew on Twitter Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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