Show Notes:00:10: The core SEO changes at Google I/O2:14: Health and finance topics will not be affected (so far)3:08: Watermarking for generative content creators4:51: New layouts in Google SERP6:12: New impact on affiliate website7:43: Query complexity and how it influences content choice8:30: Google’s incentives for content and websites continues10:30: RLHF, “Reinforcement Learning from Human Feedback13:42: Visual design importance18:06: How to increase efficiency in SEO with AI21:02: Visual design importance, continued21:47: Why complex queries are the best defense22:22: How to stay on top of optimization as AI evolves24:57: Final tips, tactics, and tricksShow Links:The AI Takeover of Google Search by The Verge“Watermarking” and Content from Google I/O“Conversational Mode” from Google I/OFollow Drew on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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