How To Get Executive Buy-in for SEO

Show Notes:00:25: Welcome Nick Lafferty, Head of Growth Marketing at Loom00:51: Important pre-executive pitch steps to ensure it’s received well6:23: What to do in your first 30 days at an organization9:27: How to execute a pitch to your executive team12:14: Scale-back on projections, keep it realistic15:01: How to deal with push back, unrealistic time expectations17:29: Common mistakes when failing to get buy-in20:12: How to execute after making the pitch24:17: How to overcome obstacles within an organization26:24: Is SEO education necessary pre-pitch?29:00: Final tips, tactics, and recommendations32:18: Using domain authority to give time expectationsShow Links:Follow Nick on LinkedInFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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