Show Notes:0:32: Meet Elsie Weisskoff, her role at Siege as Creative Content Lead1:50: The definition of “brainstorming”2:08: The brainstorming process at Siege Media3:16: Group dynamics when thinking creatively3:58: How Siege Media’s brainstorming has improved over time4:46: Producing ideas–best tools to use for brainstorming6:40: The power of Reddit, how to use it effectively7:41: Why platforms like “The Pudding” are beneficial8:02: Breaking up B2B and B2C ideas9:05: How to brainstorm for niche industries9:34: Promotable vs. SEO topics11:01: What type of content does well in B2B markets?12:49: How do you brainstorm for a mature content strategy?14:13: Best criteria for a content revamp15:29: How to look for passive link opportunities18:09: What is the Keyword Opposition to Benefit (KOB) analysis? 20:23: What does the future of brainstorming look like?Show Links:Follow Elsie on LinkedInFollow Drew on Twitter Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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