How IBM Generated $250M of Lifetime Traffic Value (LTTV)

Show Notes:00:39: Bryan’s original post on how IBM generated over $250M of lifetime traffic value (LTTV) in 20211:10: IBM’s “Inbound Workbook”8:13: What processes have made the workbook successful?10:41: What is the “diamond team model” and how has it helped SEO in larger organizations16:45: IBM’s SEO team breakdown21:46: The benefits of keyword frameworks14:25: Why user stories are important16:42: What is content engineering?24:54: IBM’s attribution models29:44: How to build an SEO movement at a large organization33:20: The benefit of using keywords in addition to charts in internal reporting40:23: Who do you invite to the internal Slack channel?42:36: Bryan’s evolution of role and management best practices45:19: How IBM uses internal blogging51:54: The pros and cons of email communication53:58: How long does it take to roll out a successful SEO program?1:01:00: The effects of redirects for IBM, link building strategyShow Links:Bryan's Substack SERPerStarFollow Bryan on TwitterFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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