Show Notes:00:08: Welcome, Chip Malt, CEO of Made In00:35: The details of Made In’s content strategy4:33: How do you quantify the worth of your assets?7:10: Why Chip pursued education and research first7:50: How long did it take to feel traction from your SEO investment?13:48: Made In’s content and A/B tests10:02: The evolution of Made In’s blog design19:05: How to incorporate shopping experiences into content22:00: Using email for content distribution25:05: How Made In used original photography to their advantage27:22: Does AI have a place in Made In’s content development?30:19: What’s next for Made In?31:40: The structure of Made In’s content team34:44: How Made In sets goals38:15: Chip’s cooking tipsShow Links:Visit Made In’s BlogFollow Chip on LinkedInFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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