Show Notes:00:15: Why we recommend interactive content1:31: What are the cons of interactive content?2:16: If Google is building the same tools in the SERP, is it worth it?3:44: How to think about the calculator itself, what to consider4:25: Positive outcomes we've seen through passive link strategy6:56: Other examples of interactive content8:48: Why time to value is important10:34: The repurposing codebase is beneficial12:45: When content uses "calculator" without the calculator13:45: How we think of bottom-funnel pages and calculators15:30: Ideal structure for calculators16:28: Final thoughtsShow Links:Enroll in SiegeLearn today!Follow Drew on TwitterFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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