Show Notes:00:23: Does digital PR have enough value per link?4:35: How to execute link building effectively6:40: Breaking down the value of links by industry7:29: Off-brand digital PR — the “Principal—Agent” problem9:59: Deploying digital PR campaigns 1-4x a year11:50: Why keyword-driven digital PR makes the most impact13:08: How to fuel internal linking across your site14:29: Digital PR best practices, the fundamentals15:49: Final tips, tricks, and tactics/liShow Links:Follow Drew on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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