Content Creation Made Easy

Solve the "What to Say" Content Problem EP 151

16 Dec 2021

Contributed by Lukas

Whether you’re inundated with content ideas or finding a topic to talk about feels like looking for water in the desert… we need to talk about mak...

What Should You Say in Your Content? EP 150

09 Dec 2021

Contributed by Lukas

This is one of the biggest marketing questions & struggles out there. Some entrepreneurs have SO much to say, ideas pouring out. The downside? Content...

Permission is Causing Content Burnout EP 149

02 Dec 2021

Contributed by Lukas

When you become an entrepreneur, you quickly realize that no one is sitting in an office waiting to give you permission to try something new. So we wi...

No WONDER It All Feels So Hard EP 148

25 Nov 2021

Contributed by Lukas

Your whole life, you've been told be more quiet. You're too much. TOO LOUD. To opinionated. No one wants to hear it...shhhhhh. STOP IT. You've never l...

She Just Didn't Want To Do It Anymore EP 147

18 Nov 2021

Contributed by Lukas

Kristin always excelled at everything in her life: from grades to sports to law school to parenting. Next up: growing a business! When she joined Je...

I'm So Sick of Marketing Myself EP 146

11 Nov 2021

Contributed by Lukas

I don’t want to ‘do’ marketing I hate social media I don’t want to make time for content If you feel tired simply thinking about marketing & c...

Creating Copy that feels HUMAN: Content Designed for YOUR Personality! EP: 145

04 Nov 2021

Contributed by Lukas

Can you "do content" if you're highly introverted, think marketing feels performative, & are reserved or private? YES - but HOW? Today Jen talks to ...

Your Business is Not an English Muffin EP 144

28 Oct 2021

Contributed by Lukas

Have you ever jotted an email to your list while waiting for dinner to heat up? Or recorded an Instagram story in the car at school pick up? Don’t...

Lessons and Mistakes - The View From Inside a Real Launch EP 143

21 Oct 2021

Contributed by Lukas

What are the mistakes Jen made during her last launch? Well - she’ll tell you on today's episode of Content Creation Made Easy! She tried a leisure...

Inside Scoop on Bringing a Book to Life EP 142

14 Oct 2021

Contributed by Lukas

It’s scary to go from having an itch, desire, or dream to bring a THING - a course - a book - a product - into the world… It can feel ALIVE for ...

How to do Sustainable, Realistic Content Creation EP 141

07 Oct 2021

Contributed by Lukas

Today, Jen talks about the strategies she employs herself and what she teaches her clients: SUSTAINABLE, realistic content creation isn’t a fantasy....

What if You Hate Planning Ahead? EP 140

24 Jun 2021

Contributed by Lukas

You could learn everything there is to know about content, messaging, copy, and marketing - but no matter how much people learn or how many tools they...

How to Get Your Audience to Listen EP 139

17 Jun 2021

Contributed by Lukas

If you feel like your words don't land with your audience - that you're invisible, they scroll by you, or don't open your emails - then there's probab...

Finding Your VOICE in Your Content EP 138

10 Jun 2021

Contributed by Lukas

People will tell you to “be authentic” in your content - but how do you do that - and how do you do it WELL? The thing is - “authenticity" is o...

How I Overcame My Deep Fears & Got Visible Online EP 137

03 Jun 2021

Contributed by Lukas

We want to be visible online, but we just don't want people to see US. That's how Jen felt - and she used stock photos, memes, & Canva visuals in her ...

When is it Time to Scale Your Business? EP 136

27 May 2021

Contributed by Lukas

When you’re really good at a LOT of things in your business, you wind up doing ALL the things in your business… Because you think, “Oh, I can d...

Pricing Your Stuff - Made Easier! EP 135

20 May 2021

Contributed by Lukas

Today we're talking about the MOTHER of all things in our business… PRICING. If you criiiiinge when it's time to talk about pricing - because you'...

Getting the RIGHT Social Proof EP 134

13 May 2021

Contributed by Lukas

When it comes to loving your business, we can’t forget this ONE huge strategy that makes ALL the difference: Getting the RIGHT testimonials & revie...

But What About the Haters? EP 133

06 May 2021

Contributed by Lukas

“They” say that you’ve made it when you get your first hater - but what if your haters come from inside your friend or family group?! It happen...

Ever fall out of love with your business? EP 132

29 Apr 2021

Contributed by Lukas

As entrepreneurs, there’s SO MUCH TO DO…even if you have a team behind you! The workload & mental weight can be crushing. PLUS the external noise...

Find Your Profit Sweet Spots - With Sage Polaris EP 131

22 Apr 2021

Contributed by Lukas

If you’ve ever felt like you’re “winging it” inside your business - Or you’ve been watching the big players in your field & either comparin...

The Only SURE Way to Make Sales EP 130

15 Apr 2021

Contributed by Lukas

If you’re frustrated with tumbleweeds blowing by in your business and sales are eluding you…  Today’s episode is for you!     A huge mistak...

Do I Have Subconscious Blocks? EP 129

08 Apr 2021

Contributed by Lukas

It’s possible you’re AWARE that marketing & sales feels…manipulative, inauthentic, or difficult. But MOST of us are UNAWARE why we have negativ...

How to Stop Sales Sabotage EP 128

01 Apr 2021

Contributed by Lukas

Instead of selling our services & products easily, we end up grappling with negative emotions, old stories, and avoidance tactics - making sales too h...

Who Do You Need to REPEL in Your Audience? EP 127

25 Mar 2021

Contributed by Lukas

There’s one truth in marketing & content that many people don’t talk about: why we need to repel certain types of people in our audience. It soun...

Why Your Audience Isn’t Connecting With You EP 126

18 Mar 2021

Contributed by Lukas

One of the major struggles in marketing & content is that it’s a HUGE time suck. We work so hard on it - it’s often a heavy lift - and when it fa...

Why I Had Zero Conversions EP 125

11 Mar 2021

Contributed by Lukas

Dreaming of hiring out your marketing? Your copywriting? Your content creation? Jen did that - and tells you the story today of why her $2750 sales p...

Take Back Your Freedom EP 124

04 Mar 2021

Contributed by Lukas

You learn 2 things the minute you step into entrepreneurship: 1. How much you DO NOT KNOW. 2. How much damn work it is. BUT ALSO? You realize you h...

Make it Easy for People to Work With You EP 123

25 Feb 2021

Contributed by Lukas

You know when someone asks you “Whaddya want for dinner?” and you have NO IDEA - because all the options are simply too overwhelming to consider? ...

Easy Workarounds for Old Beliefs EP 122

18 Feb 2021

Contributed by Lukas

When we’re successful in MOST areas of our lives - but there’s ONE area that drives us BONKERS…because we can’t seem to master it, no m...

My “Perfect Business”? I’m Done With It EP 121

11 Feb 2021

Contributed by Lukas

The gurus tell us about the “RIGHT way” to do something. Promise us that we can earn 6 figures in 6 weeks.  That if we just follow this exact fo...

I Feel Ashamed When Something is Easy E120

04 Feb 2021

Contributed by Lukas

Ever been embarrassed when something great happens, but you felt like it was “too easy”?  Or something you accomplished was practically ef...

You down with OPP? Yeah - you know - Other People’s PODCASTS! EP 119

28 Jan 2021

Contributed by Lukas

You down with OPP? Yeah - you know - Other People’s PODCASTS! Learn how to use the power of getting in front of other thought leaders’ audiences ...

You’re the Solution to Someone’s Problem EP 118

21 Jan 2021

Contributed by Lukas

For 10 years, Jen was plagued with issues that affected her physical & mental health. Her doctor shrugged & she suffered UNTIL she got ONE nugget of i...

Why Content Creation is SO Hard EP 117

14 Jan 2021

Contributed by Lukas

You might be speaking to the WRONG people in your audience. Today Jen breaks down the spectrum of an audience journey - and makes it clear that the p...

You Never Know Who's Listening EP 116

07 Jan 2021

Contributed by Lukas

17 years ago, 2 high school girls taught Jen a lesson about being careless with her words - And she never forgot it. We NEVER know the exact moment…...

Why Your Audience Won’t Convert to Customers EP: 115

31 Dec 2020

Contributed by Lukas

If you’re these making two mistakes in your business, you’ll never connect with the RIGHT people. Today Jen spells out ways that brilliant women ...

Stop Getting Pecked to Death by a Problem EP: 114

24 Dec 2020

Contributed by Lukas

Something’s wrong, but you have NO idea exactly WHAT. And you’ve got ZERO capacity to figure it out & deal with it- It feels like your problems...

Myths of Organized People EP 113

17 Dec 2020

Contributed by Lukas

Should you be “more organized? Do you look at organized people & think there’s something wrong with you? Jen’s got good news! Meet Barbara Trap...

2 Practical Strategies for More Money EP 112

10 Dec 2020

Contributed by Lukas

Does money feel…elusive? Or does it flow in - and then right back out? Is it gross to want MORE money? And if you do want that, HOW can you make it...

Getting What You Want in 2021 EP 111

03 Dec 2020

Contributed by Lukas

Does planning for next year feel futile & useless? Today Jen talks about her mini-crisis of doubt & despair which showed up last week. Overwhelmed w...

Why Your Brain is Afraid of Getting What You Want EP: 110

26 Nov 2020

Contributed by Lukas

Have you wondered why that thing you really WANT has been on your ‘dream list’ for years now? There’s a logical explanation - and it has to do ...

Conversational Confidence - Visibility Doesn’t Have to Exhaust You! EP: 109

19 Nov 2020

Contributed by Lukas

How can we maximize the medium of being ONLINE all the time? Today’s podcast will give you TOOLS to help us feel confident about being VISIBLE, so...

I Don't Wanna Tell You How Much I Charge: Busting Visibility Blocks EP 108

12 Nov 2020

Contributed by Lukas

Feel invisible in your market space? A subconscious reason we sometimes stay hidden is to avoid ever having to talk about PRICING - or “sell ourselv...

Hiding Because of How She Looks EP: 107

05 Nov 2020

Contributed by Lukas

Jen wasted years life spending time & energy hating how she looks, especially her weight & body. It kept her from being SEEN in her business - afraid...

3 Visibility Lies - and the antidotes! EP 106

29 Oct 2020

Contributed by Lukas

Being visible in our business is a non-negotiable, but it’s the thing many women entrepreneurs hide from. This hiding exhausts us - being invisib...

Driven but Distracted: You CAN Get Focused and Take Action EP 105

22 Oct 2020

Contributed by Lukas

Do you have flashes of brilliance, but struggle to maintain consistency? Are you frustrated that people less talented than you FLY BY you? Your ...

The Polite Thing To Do Is Hurting Your Business EP 104

15 Oct 2020

Contributed by Lukas

In today’s ‘cancel culture’, the stakes of making a mistake are very high, especially when it comes to topics of diversity, inclusion, & equ...

The Receiving Method of MORE EP: 103

08 Oct 2020

Contributed by Lukas

If you grew up being valued & accepted because you worked hard…and you see that leaking into your everyday life now. It’s not your fault. You’ve...

You Can Stop Worrying About Your Weaknesses EP: 102

01 Oct 2020

Contributed by Lukas

Ever had someone say, “You’re not good at THIS. And that means THIS is what we need to work on!”? OMG. You don’t want to spend a whole lot...

When You Forget Something Big EP 101

24 Sep 2020

Contributed by Lukas

Crossing the finish line IS the goal, right? But what happens when you forget to acknowledge you’ve done THE THING? When you continually push & p...

Why I Broke Up With This Copywriter Ep 100

17 Sep 2020

Contributed by Lukas

At this point, you don’t have time or energy for extra nonsense in your life. No one does!   So when Jen noticed how depleted & irritated she was...

Get Out of the Purgatory EP 99

10 Sep 2020

Contributed by Lukas

Usually, September feels like a “new year” – a place to reset & restart. 2020? Not so much – we don’t know how life could ever return to “...

Can we pretend this never happened? EP 98

03 Sep 2020

Contributed by Lukas

There’s a sense of exhaustion in people right now – brought on by relentless emotions that feel a little TOO MUCH! How DO we deal with our fear,...

How She Managed Her Anxiety Ep 97

27 Aug 2020

Contributed by Lukas

My client Rachael was being HELD BACK because her anxiety was crippling her. It made leaving the house painful – leading her team difficult – a...

How to get a DAMN BREAK! EP 96

20 Aug 2020

Contributed by Lukas

Women are exhausted. Lonely. Depleted. OverDONE. They really can’t remember the last time they took a DEEP breath. If you’ve somehow gotten suck...

Move Past Broke Ep: 95

13 Aug 2020

Contributed by Lukas

Entrepreneur Alexandra Taketa went from being a kid embarrassed to be on the reduced-lunch program at school to a woman who made 7-figures.  When yo...

Design the Next Version of Your Life EP: 94

06 Aug 2020

Contributed by Lukas

“I knew it was consuming me, but I didn’t know how to stop it. …I didn’t know how to get out of it.” Meet entrepreneur Me’Shae Brooks Ro...

How to Uncover Your Superpower Ep: 93

30 Jul 2020

Contributed by Lukas

No more wondering, “What makes me special”. Today’s free audio training will move you toward clarity - So you can have an ANSWER when someo...

The Question that Makes Women Shrug Ep: 92

23 Jul 2020

Contributed by Lukas

No Idea what your Unique Selling Proposition is?  Do you get stunned & silenced by the question, “What makes YOU unique in the marketplace?”  M...

Will anyone really pay for this? Ep: 91

16 Jul 2020

Contributed by Lukas

Do you have a superpower? Something you do that feels so fun & easy to you?  In fact, you feel like it’s so easy & fun that everyone must be able ...

Scared to say what I thought. Ep: 90

09 Jul 2020

Contributed by Lukas

Struggling to know what the right thing to say is? Unsure what’s next – or whether your question is too stupid, annoying, hurtful, or basic to as...

How to make the right decision Ep: 89

02 Jul 2020

Contributed by Lukas

If you’ve ever felt pulled in a hundred directions – and you’re depleted, exhausted, and unsure of what to do next, today’s podcast will help!...

3 Straightforward Steps to Self-Trust Ep: 88

25 Jun 2020

Contributed by Lukas

It’s not complicated - but it’s also not easy. Self-trust is at the crux of our success - we need to believe we can HAVE the thing we want… And...

When she got SICK of herself, everything changed Ep: 87

18 Jun 2020

Contributed by Lukas

Megan had great “reasons” keeping her from serving the world as an entrepreneur. Her fear kept her merely dipping her toes into the pool, afraid ...

Stop the brutal inner chatter Ep: 86

11 Jun 2020

Contributed by Lukas

Self-doubt is made worse in our minds by the non-stop inner chatter that only shows us evidence of why we CAN’T. How can we rewire the inner chatte...

How do you know what to say? Ep: 85

04 Jun 2020

Contributed by Lukas

Between living your life, dealing with COVID, and the social & political conversations in America right now -  Growing your business may seem like a...

Swindled by the same woman - TWICE EP: 85

01 Jun 2020

Contributed by Lukas

Feeling you're unsure how to reach out to your audience?   NO WORRIES - messaging queen Jessica Riverson of The Feminine CEO Community-Scale to Multi...

Message in Alignment - speak directly to your audience! Ep:83

21 May 2020

Contributed by Lukas

Feeling you're unsure how to reach out to your audience?    NO WORRIES - messaging queen Jessica Riverson of The Feminine CEO Community-Scale to Mu...

Grab their attention with your intro & pitch Ep: 82

14 May 2020

Contributed by Lukas

If you’re not building relationships, you’re not building a business. That’s why your INTRO is soooo vital! If you’re not concise & clear wh...

Stay agile & growing during COVID Ep: 81

07 May 2020

Contributed by Lukas

Creative powerhouse Nika Stewart, CEO of Streambank Media, shares many options that will help you stay fluid, in control, & focused on growth in your ...

Overcome Personal Communication Fatigue Ep: 80

30 Apr 2020

Contributed by Lukas

Sometimes, you need a break from all the connection requests coming your way. Zoom meetings. Face time calls. Online social distancing dinners. Family...

Make people notice you for being YOU Ep: 79

23 Apr 2020

Contributed by Lukas

Allison wanted to start a yoga business but NOT open a studio! Is it possible to bring yoga to people in their homes? Turns out yes - and she figure...

No One Wants This - A Story of BS and Lies Ep: 78

16 Apr 2020

Contributed by Lukas

One easily-accessible way to get in touch with your audience is the ONE thing that many small business owners IGNORE Or do wrong… Email is a VI...

Everything is NOT your fault - or your job! Ep: 77

09 Apr 2020

Contributed by Lukas

Ever feel like you’re not doing enough? Like if you could just be a little BETTER - that life would be WAY BETTER? If you take things personally, ...

How to be OKAY right now Ep: 76

02 Apr 2020

Contributed by Lukas

At the end of the day, I ask my husband, “Are we going to be OK?” He responds, “Yes. We’re going to be OK.” How can we be OK when we do...

How to Make Your Home Functional for Quarantining EP: 75

26 Mar 2020

Contributed by Lukas

HOME is now a classroom. AND a workspace. AND constantly-revolving door to the kitchen, feeding all the people!   AND what about relaxing? Playing?  ...

Is it OK to grow your business during COVID crisis? EP: 74

19 Mar 2020

Contributed by Lukas

It’s hard to know what’s right to do - am I feeling too much? And I doing enough? Am I a jerk for wanting to grow my business? And I selfish for ...

What if you hate marketing? Ep: 73

11 Mar 2020

Contributed by Lukas

Sitting in the car, sobbing that marketing was just too hard for me, I truly believed I could never do it. Instead of using the “Cross My Fingers”...

I don’t know what to say, Ep: 72

05 Mar 2020

Contributed by Lukas

Welcome to the rabbit hole of our minds! What happens when you know you’re supposed to write something… or SAY something… But you get lost ins...

Coming Out of Hiding Ep: 71

27 Feb 2020

Contributed by Lukas

Erica O’Dell was a master of excuses - just ask her! She’ll tell you she purposely chose scenarios where she could hide & not be seen. She finall...

What failure REALLY looks like Ep: 70

20 Feb 2020

Contributed by Lukas

You get an AMAZING offer - something new, fun, and maybe something that will make you money. But you’re scared - it’s hard…or a challenge…or ...

Why can’t you just STAY PUT? Ep: 69

13 Feb 2020

Contributed by Lukas

Does your brain ever get “itchy”? Like, it’s happy where it is, but it also longs to know “what else is out there?” Wanting to see what el...

The Thing That Makes Us Unhappy EP: 68

06 Feb 2020

Contributed by Lukas

After being a giant JERK to my husband, I had a huge insight about the source of what makes us unhappy! Today’s podcast will help you think about ...

A new way to get what you want Ep: 67

30 Jan 2020

Contributed by Lukas

How do we get what we want? Especially when creating goals feels like too much work or it feels really unclear. It’s a question we all grapple wit...

Making Space to Have FUN in Your Business EP: 66

23 Jan 2020

Contributed by Lukas

Do you ever judge yourself for being disorganized? Or see yourself as incompetent because you can’t ‘get it together’? Meet productivity exper...

3 ways to achieve your insane goals! Ep 65

16 Jan 2020

Contributed by Lukas

What you want might seem impossible in this moment. Or ridiculous. Or INSANE. Your brain might be keeping you from moving on them because they just ...

I already failed 2020! Ep: 64

09 Jan 2020

Contributed by Lukas

Do you feel like everyone’s screaming about the NEW DECADE and the NEW YEAR! Maybe you feel like you’re supposed to have your act together. But w...

This simple tool changed my life Ep: 63

26 Dec 2019

Contributed by Lukas

Frazzled. Scattered. Distracted. DANGEROUS. That’s where my brain had gotten to - it was DANGEROUS. I was always five steps ahead in my mind, wh...

How I stopped making decisions Ep: 62

19 Dec 2019

Contributed by Lukas

Are you tired of making thousands of decisions a day - that feel important but actually aren’t in the long run?  Decisions keeping you from ta...

How does everyone else DO it all? Ep: 61

12 Dec 2019

Contributed by Lukas

How does everyone else out there DO IT ALL? Their fabulous lives. Their magical holidays. They seem to love their family! Do I want something differe...

My very private public meltdown. Ep: 60

05 Dec 2019

Contributed by Lukas

Ever gone down the rabbit hole in your brain - sure that what you’re doing is WRONG and that everyone else would be able to do it more easily? Wh...

Is it too late for you? Ep: 59

28 Nov 2019

Contributed by Lukas

Have you ever felt like it’s too late for you?    You’ve waited too long? That you’re too old - or you need to know EXACTLY HOW? This story ...

Forget Strategy - Here’s what you really need for success. Ep 58

21 Nov 2019

Contributed by Lukas

There’s so much that gets in the way of our success - life gets lifey, we get overwhelmed, or things are so confusing. And everyone thinks that if...

A “trick” that makes my business easier. Ep 57

14 Nov 2019

Contributed by Lukas

Do you spend a lot of time & energy wondering how to market to your clients? What kinds of offers they need? How to sell to them in a way that feels...

Why You’re Feeling Exhausted in Your Business EP: 56

07 Nov 2019

Contributed by Lukas

Today I’m sharing the primary mistake I made in my first business which had me spinning SO many plates that I eventually burned out. If I had put ...

How to Bloom with Imperfect Conditions Ep: 55

31 Oct 2019

Contributed by Lukas

Christine was about to have a helluva busy year: planning a wedding, a high-school graduation, and a huge out-of-state move!  She had two choices:...

Can I Be Successful if I Hate Planning? Ep: 54

24 Oct 2019

Contributed by Lukas

Do you hate planning? Many creative women tell me they prefer to be spontaneous because it feels more authentic to them. The problem? They just don’...

Stop Assuming You’re Doing It Wrong! Ep 53

17 Oct 2019

Contributed by Lukas

My habit of looking to everyone else as an expert & waiting for approval had a sneaky way of keeping me from moving forward. When we do this, we ove...

Two Easy Strategies to Take Action EP: 52

14 Oct 2019

Contributed by Lukas

October is a GREAT month for making changes & taking action. Everyone thinks it’s September, buuuuuttttt most women are still in THINKING & PLANNING...