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Content Is Profit

Connecting With Your Ideal Customers in the Digital Age

27 May 2025

Description

You can join us in https://businesscreator.club/ Are you struggling to transition from in-person networking to online connections? You're not alone. In this episode, I sit down with Marie-Nicole, a Business Creator Club founding member, to explore the challenges and opportunities of building meaningful relationships and business in the digital world. We go full behind the scenes mode in her journey from running a physical retail space and creative co-working hub to offering online coaching services. We discuss the hurdles she's faced in adapting her networking strategies and how she's working to overcome them. Key Takeaways from Our Conversation: - How to tackle outreach in online networking - Strategies for finding and engaging with your ideal audience online - How to leverage content creation to attract potential clients - Tips for transitioning from physical to digital networking spaces - The value of one-on-one conversations in building business relationships If you're feeling stuck in your online networking efforts or looking for fresh ideas to connect with potential clients, this episode is packed with actionable insights. Learn how to bridge the gap between physical and digital networking, and discover strategies to make your online presence work harder for your business. Ready to take your online networking to the next level? Tune in now and join us in the Content is Profit Facebook group to put these strategies into practice! Website: https://www.bymarienicole.comYouTube: @marie.nicole.meunierhttps://www.youtube.com/channel/UC9B49F2WGug-JahY4jsqX0AInstagram: @marie.nicole.meunierhttps://www.instagram.com/marie.nicole.meunier/Apple Podcast: A Life By Design https://podcasts.apple.com/au/podcast/a-life-by-design/id1665025007 Timestamped Overview: [00:00] Intro: What makes this episode different — a real coaching call [01:00] Overview of the Business Creator ecosystem and purpose of the Club [04:00] Marie-Nicole’s backstory: from creative coworking to personal coaching [08:00] Transitioning from space-based business to personal brand and service [11:00] The fear of feeling narcissistic when promoting yourself [15:00] Dharma coaching, embodiment work, and seasonal energy alignment [19:00] Real-world pivots: streamlining offerings for sustainability [24:00] Using content to find your people — the balance of art and business [28:00] How podcasting opened unexpected doors (and built momentum) [34:00] Paid vs. organic content strategies and YouTube experiments [40:00] Tactical advice: how to proactively create conversations and leads [48:00] Translating in-person strategies into the online world [53:00] Wrapping up: creating content that aligns with your energy and message Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

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