Like Apple’s “Here’s to the crazy ones,” a manifesto – a public declaration of intent – can be what separates your business from the crowd. A well-designed manifesto can connect you and your team to your mission statement, clarify your goals, build stronger connections with your ideal clients, cement customer loyalty, and attracting a tribe. In this episode of the Content Sells podcast, Suzi Dafnis and Michelle Falzon go over the steps to creating a manifesto for your business - from getting in a writing headspace to distribution, and give examples of several strong business manifestos in action today. Listen to this episode to hear more about: Word choice Design – format, appearance, and distribution Types of manifestos and where they’re best used Selling your manifesto (or not) Polarising your audience Also mentioned in this episode: Mailchimp Aweber Vertical Response Salesforce Ontraport Active Campaign Infusionsoft Constant Contact Convertkit (for bloggers)

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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