Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Episodes
277 - The Last One - Goodbye To Content Sells!
15 Dec 2025
Contributed by Lukas
First… a personal note from Suzi and Michelle: Yes, this really is the last Content Sells episode after 10 incredible years. We will get on with our...
276 - Transforming Objections Into Benefits: How to Turn Hesitation Into a YES
01 Dec 2025
Contributed by Lukas
If you've ever felt that awful "stomach drop" when someone says "I'd love to… but," this episode is going to change how you feel about objections fo...
275 - The Social Proof System: How to Capture, Create & Publish Proof That Sells Your Offers (Big or Small)
17 Nov 2025
Contributed by Lukas
In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack a simple, repeatable system so that the client wins already happening in your world...
274 – Ad Expert Shares What's New With Facebook and Instagram – with Stacey Hughes
03 Nov 2025
Contributed by Lukas
Ad rules on platforms like Facebook and Instagram shift fast. This latest episode of Content Sells is your radar update. Your hosts Suzi Dafnis and Mi...
273 - How to Grow Your Podcast With Award-Winning Producer & Broadcaster Gab Burke
20 Oct 2025
Contributed by Lukas
In this episode, your hosts Suzi Dafnis and Michelle Falzon sit down with award-winning producer and podcast strategist, Gab Burke, to unpack what act...
272 - How to Build a Repeatable Process for Making High-Converting Offers (Part 2)
06 Oct 2025
Contributed by Lukas
In this episode, your hosts Suzi Dafnis and Michelle Falzon continue building out your repeatable sales engine with the final four parts of their 9-pa...
271 - Grow Your Business With Stories That Sell with Kendall Cherry
22 Sep 2025
Contributed by Lukas
If you've ever worried that "selling" means selling your soul—or your stories fall flat when it's time to make an offer—this one will get you back...
270 - How to Build a Repeatable Process for Making High-Converting Offers
08 Sep 2025
Contributed by Lukas
Systemising your sales isn't about getting fancy — it's about getting consistent. If you're doing sales in fits and starts, making things up as you ...
269 - Stop Quitting Too Soon: How to Get Results From the Strategy You Already Have
25 Aug 2025
Contributed by Lukas
Ever felt like your marketing strategy should be working — but the results just aren't showing up? Before you ditch your funnel, abandon your podcas...
268 - Making The Most of Big Changes: How To Turn Shifts & Trends Into Sales
11 Aug 2025
Contributed by Lukas
When the world around your ideal client shifts — whether it's a new law, a tech breakthrough, a social movement, or an economic shake-up — their n...
267 - How to Use Custom GPTs to Save Time, Create Better Content, and Sound More Like You - With Tina Tower
28 Jul 2025
Contributed by Lukas
Ever wish you could duplicate your brain and hand off those repetitive content and marketing tasks to someone (or something!) that thinks just like yo...
266 - How to Say the Thing You've Been Afraid to Say in Your Marketing (And Why It Changes Everything)
14 Jul 2025
Contributed by Lukas
What if the one thing that could transform your marketing… is the thing you've been too afraid to say? In this episode, Suzi Dafnis and Michelle Fal...
265 - Are You Attracting the Right Leads? (And What To Do If You're Not)
30 Jun 2025
Contributed by Lukas
If you've ever felt like your marketing is almost working — but not quite clicking — it might not be your funnel, your content, or your offer that...
264 - The Content CEO: How to Shift From Doing It All to Leading a Marketing Machine
16 Jun 2025
Contributed by Lukas
If your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episod...
263 - Mini But Mighty: Small-Scale Strategic Alliance Strategies To Grow Your Business
02 Jun 2025
Contributed by Lukas
Big partnerships aren't the only way to grow your audience or boost your visibility. In this episode, your hosts Suzi Dafnis & Michelle Falzon explore...
262 - The Content Marketing Tools We're Loving in 2025
20 May 2025
Contributed by Lukas
It's our Annual Content Marketing Tools Episode! Sharing the Content Marketing Tools we're loving each year has become a bit of a tradition here at th...
261 - 6 Ways AI is Saving Us Time With Our Content
05 May 2025
Contributed by Lukas
Creating high-quality content takes time — whether it's crafting emails, mapping launch sequences, analysing survey data, building frameworks, or pr...
260 - 6 Smart Questions - How to Know if You're Ready to Add a More Expensive Product or Service
22 Apr 2025
Contributed by Lukas
You've got clients. You're delivering results. But maybe you're starting to feel maxed out… or wondering if there's a smarter way to grow. In this e...
259 - How to Use Bonuses to Overcome Buyer Objections & Make More Sales
07 Apr 2025
Contributed by Lukas
You've created a solid offer. You've put in the work. You know it delivers value. But when it comes time to promote it… crickets. Or maybe you get s...
258 - From Free to Paid: How To Seamlessly Convert Leads to Buyers
24 Mar 2025
Contributed by Lukas
Is your free content getting you caught in the "Friend Zone"? In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzo...
257 - How to Get FREE Leads & Buyers on Instagram with Nicole Burke
10 Mar 2025
Contributed by Lukas
Imagine turning your Instagram account into a lead-generating powerhouse—without spending a cent on ads! In this episode of the Content Sells Podcas...
256 - How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit
24 Feb 2025
Contributed by Lukas
Are you undercharging for your offers? If you've ever hesitated to raise your prices because you're worried about scaring off clients, feeling "salesy...
255 - Marketing Case Study - Creating a High-Converting Offer
10 Feb 2025
Contributed by Lukas
See a real-life case study of what a high-converting offer looks like from our Masterminder, Gillian Erskine of Piano Teaching Success. Join your host...
254 - NEW & UPDATED! How to Craft an Offer that Sells
23 Jan 2025
Contributed by Lukas
NEWSFLASH! We've updated one of our most popular episodes EVER with the latest strategies, examples and success tips and it comes with a Brand NEW and...
253 – Best Books for Content Marketers – 2025 Edition
13 Jan 2025
Contributed by Lukas
It's time for our annual review of the books we're recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books ...
252 - Winning Proposals - How to Get More Clients To Say Yes More Often - Part 2
30 Dec 2024
Contributed by Lukas
Welcome to Part 2 of this Episode! If you're someone who makes proposals to clients you definitely want to tune into today's show. In this episode, yo...
251 - Winning Proposals - How to Get More Clients To Say Yes More Often - Part 1
16 Dec 2024
Contributed by Lukas
If you're someone who makes proposals to clients – perhaps you sell high-value products and services - like solar installations, leadership consulti...
250 – 5 Fast & Free Ways to Create Community in Your Marketing (and Why that Gets You More Sales)
02 Dec 2024
Contributed by Lukas
In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing ways to START creating a powerful community even BEFORE people become your cu...
249 - The Smart Way to Plan Out Your Social Media
18 Nov 2024
Contributed by Lukas
Social Media can be a "hungry beast," and trying to keep up with social posts that get results can feel overwhelming, confounding, and like we're alwa...
248 - Why You Need to Plan Next Year NOW!
04 Nov 2024
Contributed by Lukas
As this episode goes to air we're right at the start of November so we thought it would be great to give you a gentle nudge to get your annual plan fo...
247 - Plan Your Next Launch Like a Pro
21 Oct 2024
Contributed by Lukas
Launching is one of the most powerful things you can do in your business. Whether you're launching a new product, service, or even a course, a well-th...
246- 5 Numbers to Track For Sales Funnel Success
07 Oct 2024
Contributed by Lukas
Knowing your sales funnel metrics can also make all the difference between consistently hitting your sales goals and constantly feeling like you're fa...
245 - 4 Must-Have Marketing Systems
23 Sep 2024
Contributed by Lukas
We love a good system. And when it comes to content marketing, having clear systems, or ways of doing things can save you a lot of time and rework. In...
244 - Attracting High Paying Clients & Growing a Successful Coaching Business with Melinda Cohan
09 Sep 2024
Contributed by Lukas
Attracting high-paying clients can make ALL the difference in terms of your profitability and also how much you ENJOY and THRIVE in your business. In ...
243 - How to Be Famous - Using Free Publicity to Grow Your Business with Amanda Farmer
26 Aug 2024
Contributed by Lukas
Have you ever tried to get PR? Does it feel like you need to speak some "strange language" or pay a PR agent thousands of dollars to get TV, Radio and...
242 – How to Find Your Core Message & Purpose with Erin Weed
12 Aug 2024
Contributed by Lukas
Finding the best way to get to the core of your authentic message can be a frustrating and difficult journey for many content marketers. That's why, i...
241 – The Power of "Plain Language" With Susan Bell
29 Jul 2024
Contributed by Lukas
Are you bamboozling your audience with jargon? Are you being too complex or technical with your copy? In this episode, your hosts, Suzi Dafnis and Mic...
240 - 8 Website Mistakes That Cost You Sales
15 Jul 2024
Contributed by Lukas
Your website is one of your most important assets as a small business owner. It's often the first point of contact potential clients have with your bu...
239 – Why Your Promotional Emails Aren't Working and What to Do About It – with Kathy Farah
01 Jul 2024
Contributed by Lukas
Wondering why your promotional emails aren't working? Maybe you're not getting enough people opening them or clicking on them or buying from you! In t...
238 - 5 Ways a Virtual Assistant Can Help You Do Better Content Marketing
17 Jun 2024
Contributed by Lukas
We get it! Creating, sharing, posting, saving, scheduling content – it can be a lot! In this episode, your hosts, Suzi Dafnis and Michelle Falzon ...
237 - How & When to Hire a Copywriter with Belinda Weaver
03 Jun 2024
Contributed by Lukas
Are you thinking about hiring a copywriter? When should you do it? What is the best way to go about it? How much should you pay? These are questions w...
236 - How To Make a Quiz That Generates Leads & Gets Sales For You
20 May 2024
Contributed by Lukas
There is a really powerful type of content marketing that you can use at various points in your marketing funnel. Whether that's at the very top of yo...
235 - The Content Marketing Tools We're Loving in 2024
06 May 2024
Contributed by Lukas
It's our Annual Content Marketing Tools Episode! In today's show, your hosts, Suzi Dafnis and Michelle Falzon share the Content Marketing Tools they a...
234 - How to Determine the Right Ad Budget When Getting Started With Paid Traffic with Stacey Hughes
22 Apr 2024
Contributed by Lukas
In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget ...
233 – How Your Business Model Impacts Your Marketing and the Money You Make
08 Apr 2024
Contributed by Lukas
In this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you. Plus, we're l...
232 - How to Monetise Your Podcast Even if You Don't Have a Huge Audience - with Omar Zenhom
25 Mar 2024
Contributed by Lukas
Whether you have a podcast, or you're thinking about creating one, or even if you may never have a podcast but you create regular content that you wou...
231 - Navigating The Biggest Change in 20 Years with Cheryl Rerick
11 Mar 2024
Contributed by Lukas
BIG changes are coming that will impact every business that uses email marketing. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak t...
230 - The 3-Word Mantra For Marketing Breakthroughs
26 Feb 2024
Contributed by Lukas
In today's show, we're sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough...
229 - Own Your Niche
12 Feb 2024
Contributed by Lukas
Your niche is the market you serve. And we've all heard the advice that "you've got to have a niche." But it's not enough to have a super clear niche ...
228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or Program
29 Jan 2024
Contributed by Lukas
One tactic that could be really helpful for you if you are offering an online course, a challenge, a live event or some other kind of workshop or prog...
227 - Content Marketing: Is 10X Easier than 2X?
15 Jan 2024
Contributed by Lukas
Over the years there's been a lot of buzz around this idea of "10X-ing." And with the release of the book "10X is Easier Than 2X" by Dan Sullivan and ...
226 - Best Books for Content Marketers – 2024 Edition
01 Jan 2024
Contributed by Lukas
It's time for our annual review of the books we're recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books ...
225 - How We Produce This Podcast
18 Dec 2023
Contributed by Lukas
Well, it's episode 225 and we figured it was about time we shared how we produce this podcast! Your hosts Suzi Dafnis and Michelle Falzon have had num...
224 - Exploding Mountains! (When To Stop Offering a Product or Service)
04 Dec 2023
Contributed by Lukas
This episode is all about Exploding Mountains. Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether y...
223 - Going from Reactive to Proactive Marketing
20 Nov 2023
Contributed by Lukas
Proactive marketing involves anticipating future trends, your customer needs, and market changes and strategically planning your marketing in advance ...
222 - The Power of an MVP
30 Oct 2023
Contributed by Lukas
MVP stands for Minimum Viable Product and it's all about getting to market with the bare essentials of your product or program and testing the idea is...
221 - 3 Easy Marketing Systems That Can Save You HOURS Every Week!
09 Oct 2023
Contributed by Lukas
This episode is all about how you can get literally HOURS back each week by adopting some simple but powerful marketing systems. Your hosts Suzi Dafni...
220 - Repurposing: Strategies for Sustainable Content Marketing
18 Sep 2023
Contributed by Lukas
In this episode we're talking about something that's a bit of content marketing "chestnut" – there was a time whenever you saw a content marketer on...
219 - How To Get More Referrals
28 Aug 2023
Contributed by Lukas
We're covering a topic that can make a massive difference to your results… and that's getting more referrals. And while we all love a good referral,...
218 - Imperfection is Beautiful: Our Top 6 Tips For Overcoming Perfectionism
07 Aug 2023
Contributed by Lukas
Striving for perfection is often what keeps us from launching our new product, sending that email, putting ourselves out there for that opportunity, r...
217 – Grow Your Audience & Boost Your Authority By Publishing a Report
24 Jul 2023
Contributed by Lukas
There's a strategy we have long loved and wanted to cover on the show… and that strategy is all about how you can boost your authority, grow your au...
216 – Easy Steps for Optimising Your Online Sales Process
10 Jul 2023
Contributed by Lukas
Your Sales Funnel is a process or series of steps for taking someone from not knowing about you or your offer to actually buying the specific product ...
215 - Unlocking the Benefits of Low-Cost Workshops
26 Jun 2023
Contributed by Lukas
Not getting the results from webinars like you used to? Have you ever considered offering a low-priced workshop into the mix as a way to attract BUYER...
214 - The Hybrid Expert Revolution - With Ryan Levesque
08 Jun 2023
Contributed by Lukas
Imagine being able to go from "Tired & Trapped" with your marketing and business model, to achieving "Freedom & Flexibility" where you are able to unh...
213 - The 11 Content Marketing Tools We're Loving in 2023
29 May 2023
Contributed by Lukas
Get the low-down on the Content Marketing Tools We're Loving in 2023! These are tools that are helping us be more productive, more creative, more effi...
212 - Your Content Marketing Questions Answered
15 May 2023
Contributed by Lukas
It's Q&A Time! In this episode, your hosts, Suzi Dafnis and Michelle Falzon, have are answering recent listener questions! We absolutely LOVE it when ...
211 - Boosting High-Ticket Sales With Application Calls
01 May 2023
Contributed by Lukas
Applications work great for high ticket products and services because higher dollar sales typically require a bit more 1:1 connection and more persona...
210 - Retention Strategies for Membership & Recurring Revenue Businesses
17 Apr 2023
Contributed by Lukas
We know many of our listeners have some form of recurring revenue in their business model – whether that's a membership site sharing information, or...
209 - How to Convert Survey Responses into Copy That Attracts & Converts Your Ideal Customers
03 Apr 2023
Contributed by Lukas
Anyone who's listened to this show for a while will know what big fans we are of both DOING customer surveys and gathering customer language. It's one...
208 - The "Money Part" of Marketing - Mindset, Pricing and Investing For Business Growth
20 Mar 2023
Contributed by Lukas
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are shaking things up and for the first time ever, are interviewing not one, but THREE g...
207 - How AI Is Changing The Marketing Game for Small Business Owners
13 Mar 2023
Contributed by Lukas
AI is here to stay and it's changing the marketing game for small business owners. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, deliv...
206 - The 16 Essential Elements of a High-Converting Sales Page
06 Mar 2023
Contributed by Lukas
Today, we're talking about the elements of a successful sales page. A sales page is a web page where you're… selling something! And while that might...
205 - How "Owning More Space" Helps You Reach More People With Your Content Marketing
20 Feb 2023
Contributed by Lukas
We're discussing a topic that underpins everything we do as business owners, and particularly what we do as marketers and content creators. And that i...
204 - The Perils of Overthinking and Underdoing
06 Feb 2023
Contributed by Lukas
Today we're looking at something we see happen to a lot of business owners. Especially when you're moving into new territory. For example, if you've n...
203 - 12 Questions to Ask BEFORE You Rebrand Anything!
23 Jan 2023
Contributed by Lukas
We're talking about rebranding… and specifically the 12 questions you need to ask yourself before rebranding anything! Because this is definitely so...
202 - The "Features" Trap – Why You Need to Focus on Benefits vs Features to Make More Sales!
10 Jan 2023
Contributed by Lukas
We're talking about the "Features Trap" that most business owners get stuck in. We're all in love with our own product and we can become obsessed with...
201 - Best Books For Content Marketers – 2023 Edition
27 Dec 2022
Contributed by Lukas
In this episode we're doing something that's become a tradition! It's our annual Best Content Marketing Books episode! Your hosts, Suzi Dafnis and Mic...
200 - Celebrating 200 Episodes! Your Favourite Episodes and Special Guests
13 Dec 2022
Contributed by Lukas
It's our 200th Episode!!! When we were talking about how to celebrate this milestone moment, we decided it would be fun to go live, invite some of our...
199 - Creating a Runway: How to Pave The Way for the Sale & Get MORE Results for LESS Cost!
28 Nov 2022
Contributed by Lukas
We're covering a topic that's made a massive difference to not only our own marketing results, but also to our Marketing Success Masterminders, who we...
198 - 5 Easy Ways to Use Case Studies to Tell Customer Stories
14 Nov 2022
Contributed by Lukas
We're digging back into a topic that's super important and that we haven't touched on in a while - and that's CASE STUDIES. In this episode, your host...
197 - How Video Storytelling Grew My eCommerce Sales - with Skye Anderton
31 Oct 2022
Contributed by Lukas
We have an amazing guest today! The inspiring Skye Anderton, founder & CEO of jewellery and lifestyle brand Ruby Olive. In this episode, your hosts Su...
196 - Campaign Thinking Vs Ad Hoc Marketing
17 Oct 2022
Contributed by Lukas
Even though we spend a lot of time talking about getting more STRATEGIC with our marketing, it can be really easy for "one-off" tactics and "bright sh...
195 - Stacking Momentum with Your Annual Marketing Plan
03 Oct 2022
Contributed by Lukas
Successful strategic marketing comes from being really deliberate about your planning and clearly choosing what goes on your calendar and what does no...
194 - How to Use Competitions to Grow Your Email List, Get More Referrals & Create More Customer Success
19 Sep 2022
Contributed by Lukas
Not only is a competition a great way to get more leads and incentivise people to take specific actions, it's also a really wonderful way to crowdsour...
193 - Facebook Groups - The Essential Systems and Processes for Success
05 Sep 2022
Contributed by Lukas
You might have many of the ingredients of a successful Facebook Group… a great idea, an engaged crowd, a big launch, a steady traffic stream… but ...
192 - The 5 Essential Content Strategies For Building Your Profile
22 Aug 2022
Contributed by Lukas
Something we know many business owners struggle with is building your own personal profile. While we might all conceptually think, "Yes! That's what I...
191 - "Staying in Your Lane" - How To Avoid Distractions and Accelerate Your Marketing Results
08 Aug 2022
Contributed by Lukas
So often we see women in business who either DON'T KNOW what their "lane" is – that is they don't have a clear plan. OR they keep getting thrown off...
190 - Chill and Prosper: Make Your Marketing "Effort-Less" with Denise Duffield-Thomas
25 Jul 2022
Contributed by Lukas
Feel like you're putting a ton of effort into your marketing and getting nowhere? Imagine putting in LESS effort and getting MORE results. Sounds like...
189 - How She Went From 1000 to 500,000 Site Visits a Month! With Lorraine Dallmeier
11 Jul 2022
Contributed by Lukas
Ever wondered if your fledgling business could ever become a multi-million dollar success story? Perhaps that's what you dream about and what you're w...
188 - How To Brief a Graphic Designer
27 Jun 2022
Contributed by Lukas
So much of what we do as marketers has a design element. Whether it's your branding, your website design, the lead magnet you're sending, your Faceboo...
187 - 5 Content Marketing Tasks to Outsource Today!
13 Jun 2022
Contributed by Lukas
Does everything in your business feel like it's falling on your shoulders? Many small business owners get stuck in that trap of feeling like they have...
186 - How to Get More Sales From Your Existing Social Media Followers
30 May 2022
Contributed by Lukas
We know getting more sales from EXISTING social media followers can be a challenge for many business owners. Perhaps you've experienced this – you'v...
185 - 6 Content Marketing Tools We're Loving in 2022
16 May 2022
Contributed by Lukas
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are talking about something they haven't done before on this show, which is to dig into ...
184 - How to Raise Your Prices - 5 Strategies For Making More Money (Without Losing Customers)
02 May 2022
Contributed by Lukas
Price can be such a tricky issue – not only from a strategic, tactical point of view in terms of how you position yourself in your market and what y...
183 - Why You DON'T Need To Change Your Marketing (The Benefits of "Project Broken Record")
18 Apr 2022
Contributed by Lukas
Are bright shiny objects ruining your business? Are you skipping from idea to idea, but finding nothing seems to "stick?" Are you so busy always makin...
182 - How to Shift From Working With Individuals to Working With Groups
04 Apr 2022
Contributed by Lukas
181 - 3 "Get Specific" Marketing Strategies That Can Change Your Results Overnight
21 Mar 2022
Contributed by Lukas
Are you being too bland and broad in your business? If you're not getting the results you want, chances are a LOT of it comes down to the fact you're ...
180 - Copywriting Tips To Get More Clients & Strategic Alliances - With Bernadette Schwerdt
07 Mar 2022
Contributed by Lukas
A lot of our listeners have told us they want to know MORE about how to write great COPY. And in particular, how to use that copy to attract and build...
179 - Why Your Marketing Needs to be More "BOOFY"
21 Feb 2022
Contributed by Lukas
Are you making it TOO HARD for people to buy from you? You've gotta be REALLY CLEAR and REALLY OBVIOUS about what it is you're offering, what your cor...
178 - How to Get FREE Leads With a Self-Liquidating Offer with Brandi Mowles
07 Feb 2022
Contributed by Lukas
Imagine having a way to FUND your marketing. Often people tell us that PAYING for traffic feels out of reach or they've been burned in the past by spe...