In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget when just getting started with paid traffic. Listen to This Episode to Hear More About: - Why paid ads are just one piece of the marketing puzzle (and won't solve all your problems!). - The 3 parts of your funnel you should focus on and build specific ad campaigns around. - Where engagement ads fit into the process (and why you need them). - How and when to use paid ads to get people to your webinar. - The problem of being "too keen" for the sale (and why this can blow your marketing budget out of the water!). - The recommended percentage of revenue to spend on paid ads. - The one campaign (and budget recommendation) Stacey says you should get started with for as little as $5 a day. - What is a good Cost Per Lead? This answer is a doozy! - Why you need to answer the important question "what's happening to these leads once they enter my world?" - The innovative campaign that can get tons more listeners to your podcast. - Why you need your lead magnet campaign to be "always on." - How to think about a self-liquidating offer. - The clever "social proof" ad hack you will want to try immediately! - The 3 types of ads to start with. - How to know if you should create ads with long copy or short copy. - AI and what to expect from the platforms that's a game changer when it comes to ad targeting. - And much more… Also Mentioned in This Episode: - HerBusiness Marketing Success Mastermind - HerBusiness Network - Stacey Hughes - Ep 178 - How to Get Free Leads With a Self-Liquidating Offer - With Brandi Mowles - Ep 224 - Exploding Mountains (When to Stop Offering a Product or Service) - Alex Hanlon - Engine No. 2

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