Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Episodes
77 – Secrets to Creating Engaged Online Communities with Susan Garrett
26 Mar 2018
Contributed by Lukas
Imagine having studied human and animal behaviour for decades and TRULY understanding how to motivate and encourage certain actions over others… and...
76 – How To Reassure People After They Optin or Buy From You
12 Mar 2018
Contributed by Lukas
Ever purchased something from an organisation that had incredible content and incredible marketing RIGHT up to that point where you purchased… and t...
75 – Work Less Make More, with James Schramko
26 Feb 2018
Contributed by Lukas
Is your business leaving you feeling tired and overwhelmed? If so, you're not alone. "So busy I can barely sit down" seems to be the default setting f...
74 – How To Use Facebook LIVE to Grow a Following
12 Feb 2018
Contributed by Lukas
In our last episode we shared how we got started with Facebook Live. In this epsiode we're taking it one step further and looking at How to Use Facebo...
73 - How We Got Started With Facebook LIVE
29 Jan 2018
Contributed by Lukas
Has the idea of doing a Facebook LIVE for your audience crossed your mind? Or maybe you are ALREADY doing Facebook LIVEs but you still feel a little u...
72 – 5 Most Popular Episodes of 2017
15 Jan 2018
Contributed by Lukas
Looking back over 2017 it was an amazing year on the Content Sells Podcast. We had some AWESOME guests and discussed some really diverse topics. So, w...
71 – How To Be An Amazing Interviewer
01 Jan 2018
Contributed by Lukas
There are going to be times when an interview is the PERFECT format for you to capture AWESOME content. Whether it's interviewing customers for a ca...
70 – Highlights from ASKLIVE! Event With Ryan Levesque
18 Dec 2017
Contributed by Lukas
Here at the Content Sells Podcast we are big fans of Ryan Levesque and his ASK Method – which is a way for you to get super-clear about what various...
69 - Why You Need to Find Your Niche
04 Dec 2017
Contributed by Lukas
In this episode, we talk about why you need to find your niche and the power of niching down - that is focusing in on serving a very specific and narr...
68 - Four Books We've Read & Loved That Will Help You With Your Content Marketing
20 Nov 2017
Contributed by Lukas
In this episode, we share some of the books we've read recently that have really made an impact on us. Some have been shared with the HerBusiness comm...
67 - Client Avatar Interviews - Why You Need Them & How To Do Them
06 Nov 2017
Contributed by Lukas
In this episode we talk about how important it is to have an ideal client avatar and specifically, the importance of doing 1 to 1 interviews with peop...
66 – Turning Content Into Sales With The Problem/Solution Dance
23 Oct 2017
Contributed by Lukas
In this episode we talk about one of the key dynamics you want to have in your content if you want to move someone from not knowing anything about you...
65 - How to Create Great Models
09 Oct 2017
Contributed by Lukas
The right visual model can be (and has been) a million dollar idea for some of our most well known business content creators - people like Robert Kiyo...
64 – How To Succeed With Email Marketing
25 Sep 2017
Contributed by Lukas
If your inbox is exploding with more emails than you can read, you're not alone. That's EXACTLY what your customers are experiencing too! So, how can ...
63 - 5 Ways To Promote Your Content (that won't break the bank)
11 Sep 2017
Contributed by Lukas
Are you a small business owner who doesn't have a big splashy budget for your marketing… but you still want to grow your audience and your sales? If...
62 - How I Grew An Audience of 70,000 Raving Fans - with Amber Renae
28 Aug 2017
Contributed by Lukas
What does it take to grow a massive following of people who love to buy from you? In this episode, your hosts, Suzi Dafnis and Michelle Falzon...
61 - Overcoming The Resistance - How To Have a Content Marketing Breakthrough
14 Aug 2017
Contributed by Lukas
Are you fine with giving away free content but when it comes to asking for the sale "the resistance" comes up? Your palms get clammy. Your heart beats...
60 - How to Grow A Big Business in a Small Niche with John Gallagher
31 Jul 2017
Contributed by Lukas
Learn how John Gallagher, co-founder of LearningHerbs.com and Herbmentor.com, grew a massive email list, attracted thousands of people to his membersh...
59 – How To Reach Out To Your Audience After Losing Touch
17 Jul 2017
Contributed by Lukas
Maybe you have an email list you have neglected, or a client base that hasn't heard from you for a while. How do you re-warm those connections? What d...
58 – Creating Content for Different Learning Styles
03 Jul 2017
Contributed by Lukas
We each have different learning styles, but the big problem is, when we create our content we tend to tailor it to suit our OWN learning style! That's...
57 - How To Use "Seeding" To Move People Forward With Your Content
19 Jun 2017
Contributed by Lukas
There is a way to make people more inclined to move forward with you BEFORE you formally or overtly ask them to take that next step. It's known a...
56 - Webinars That Sell
05 Jun 2017
Contributed by Lukas
Webinars are a great way to educate and to share information about your products and services and they are ALSO a great way to SELL. However, we see a...
55 - [REPOST] How To Use a Book To Grow Your Brand, Your Profits & Your Profile with Linda Diggle
22 May 2017
Contributed by Lukas
Has the concept of writing a book crossed your mind? Or maybe you ALREADY have a book that's either written and awaiting publication or that's already...
54 - Pain and Pleasure - Is There Enough of it in Your Content?
08 May 2017
Contributed by Lukas
Chrissy Amphlett, the legendary lead singer of the Australian 80's rock band, The Divinyls famously sang, "It's a fine, fine line between pleasure and...
53 – 5 Ideas for Adding Compelling Social Proof to Your Content (and Why You Need It!)
24 Apr 2017
Contributed by Lukas
Social Proof is based on the idea that we tend to do what we observe other people are doing. It's why nightclubs like to have people queue out onto th...
52 – 8 Types of Subject Lines that will Get Your Emails Opened
10 Apr 2017
Contributed by Lukas
The humble subject line might only be a few words but it is actually one of the most important pieces of content we create in our email marketing. Get...
51- Easy Ways to Outsource Your Content Marketing
27 Mar 2017
Contributed by Lukas
One of the more common questions we get asked is "What aspects of my Content Marketing are okay to outsource to someone else and what should I keep do...
50 - How Many Avatars Do You Need?
12 Mar 2017
Contributed by Lukas
One of the big questions we often get asked is, "How many avatars do you need?". Many people aren't sure - do I just stick with one? What if I serve m...
49 – Creating Your Customer Experience By Design Not By Default (with Jason Friedman)
27 Feb 2017
Contributed by Lukas
Are you creating your customer experience by design or by default? Customer Experience expert, and CEO of CXFormula.com Jason Friedman has spent a lif...
48 - How To Turn Your Communication Into a Memorable Work of Art with Victoria Labalme
13 Feb 2017
Contributed by Lukas
How can you communicate with impact? This is a question Strategic Performance Coach and Performing Artist, Victoria Labalme has spent a lifetime explo...
47 - How To Use Power Words To Instantly Attract Attention and Ignite Sales
30 Jan 2017
Contributed by Lukas
We all know words are powerful. A well-written movie can make us laugh or cry. A powerful ad can make us buy something or donate money to a cause. A c...
46 - Are Email Newsletters Still Worth Doing?
16 Jan 2017
Contributed by Lukas
There was a time when the Email Newsletter was the go-to strategy for most businesses and the main method for communicating with their customers viaem...
45 - Content Marketing Trends for 2017 (with Joe Pulizzi)
02 Jan 2017
Contributed by Lukas
Content marketing is changing all the time. Wouldn't it be great if you had some way of knowing those changes before they happen so you could get in f...
44 - Reducing Cart Abandonment With Smart Content
19 Dec 2016
Contributed by Lukas
Your abandoned cart content is some of the most important strategic content you can be creating in your business. The people abandoning your cart are ...
43 - Woops... I lost my mojo! How To Find Your Voice and Get More Confident With Your Content Creation
05 Dec 2016
Contributed by Lukas
Ever feel like you've lost your mojo? Things go wrong, something happens that shakes you up or plants a seed of doubt. And it can cause you to questio...
42 - Creating Content That Keeps Your Customers Coming Back, with Stu McLaren
21 Nov 2016
Contributed by Lukas
One of the best ways to guarantee ongoing sales and cash in the door is to adopt a recurring revenue model where, instead of a one-off transaction, ea...
41 - How to use Micro-Commitments to Create More Compelling Content
07 Nov 2016
Contributed by Lukas
Research shows that once someone has made a commitment - they're more likely to follow through with the next step. It's known as the "Commitment Bias"...
40 - How to Get Your Error 404 Page Working for You
24 Oct 2016
Contributed by Lukas
There is a page on your website that is possibly a bit neglected or in need of a revamp. Because, even though it's not a page you might think about ve...
39 - How To Write Like a Natural, Even If You're Not a Natural Writer with Sonia Simone
10 Oct 2016
Contributed by Lukas
We hear from people all the time that their #1 problem with content marketing is all the writing involved! Whether that's writing a blog post or email...
38 - 10 Low-Cost Ways to Grow Your Email List
26 Sep 2016
Contributed by Lukas
A recent HerBusiness community survey found that 85% of all respondents rated Email Marketing as one of their Top 3 Marketing Priorities right now and...
37 - What's In A Name? How We Name Things.
12 Sep 2016
Contributed by Lukas
In his famous play, Romeo and Juliet, Shakespeare famously asked "What's in a name? That which we call a rose, by any other name would smell as sweet....
36 - Your Voice As Content - How To Speak Confidently & Persuasively - with Juliet Jordan
29 Aug 2016
Contributed by Lukas
It used to be that as a small business owner, unless your product was directly related to something that required you to use your voice, like a radio ...
35 - The UnSelling Secret - How To Get Your Content To Do The Selling For You
15 Aug 2016
Contributed by Lukas
We can probably all agree that getting sales is the life-blood of any business and yet, many small business owners often feel uncomfortable and ill-eq...
34 – Content Plan - The Can't-Get-It-Wrong Content Marketing Strategy
01 Aug 2016
Contributed by Lukas
It can be easy to get off track and either create too much content, or not the right content - when you don't have a sound strategy or plan for your c...
33 – How to Recycle & Re-Purpose Your Content
18 Jul 2016
Contributed by Lukas
Creating good content takes time and effort. Writing a blog post, recording a video, preparing an eBook – whatever content you are creating, it can ...
32 - 9 Ways To Segment Your Email List For Better Results
04 Jul 2016
Contributed by Lukas
Segmentation is simply dividing your list into clear, definable segments based on certain criteria. When you segment your list, you can create conten...
31 - How to Use Surveys to Discover Exactly What Your Customers Want, and How to Give it to Them
20 Jun 2016
Contributed by Lukas
What if you could find a way to figure out EXACTLY what your prospects want and then deliver it to them via a highly effective sales process, tailored...
30 - How To Create a Landing Page That Converts - Part 2
06 Jun 2016
Contributed by Lukas
In Part 2 of our exploration of How to Create a Landing Page that Converts, we dive deeper into the 11 elements you need to focus on to get results wi...
29 - How To Create a Landing Page That Converts - Part 1
23 May 2016
Contributed by Lukas
If you ever need to send someone to a page to sign up for a course, a free trial, an eBook, to join your community, or request a quote or a free consu...
28 - Blog Posts That Sell
09 May 2016
Contributed by Lukas
Here on this podcast we're all about helping you create content that converts and we wanted to turn our attention to blogging because it's something a...
27 - Videos That Sell
25 Apr 2016
Contributed by Lukas
If you're not currently using video in your content marketing, now is the time to start. In this episode of the Content Sells Podcast, your hosts Suzi...
BONUS: Content Sells - Join Us For The Next Step
18 Apr 2016
Contributed by Lukas
We look at how to bring all the many piece of the content marketing universe together into your own content marketing strategy and a process whereby w...
26 - 5 reasons to add webinars to your content marketing strategy
11 Apr 2016
Contributed by Lukas
In this episode we look at the five reasons to make Webinars part of your content strategy. Get handy tools learn about the different types of webinar...
25 - Is SEO Still Relevant When Creating Content?
28 Mar 2016
Contributed by Lukas
Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. ...
24 - 4 Email Marketing Trends That Will Help You Get More Results
14 Mar 2016
Contributed by Lukas
The average person in business sends and receives an average of 122 emails per day. That's a lot of email content competing for attention in your cust...
23 - How To Craft an Offer That Sells
29 Feb 2016
Contributed by Lukas
Every day we’re being pitched offers - but not all them stick. So, what makes the difference? Is there a “secret formula” for creating offers th...
22 - How To Use Guarantees and Risk Reversal In Your Content To Get More Sales
15 Feb 2016
Contributed by Lukas
Risk Reversal is the idea of finding ways to remove the risks your prospective customer is likely to be worried about at the moment they are making th...
This week's episode
08 Feb 2016
Contributed by Lukas
Hey. If your wondering where this week’s episode is… we’re now publishing new Content Sells episodes every two weeks, so watch our for next week...
21 - How to Boost Engagement with User-Generated Content
01 Feb 2016
Contributed by Lukas
User-generated content is it a great way to leverage your community in a way that gives value back to them and engages them with your business. In thi...
20 - How To Get Awesome Client Stories, Case Studies & Testimonials
25 Jan 2016
Contributed by Lukas
One of the most valuable pieces of content that we all have as small business owners that we are often not making the best use of, and that can be use...
19 - Design Insights from a Successful Web Designer
18 Jan 2016
Contributed by Lukas
Content design can really make us stand out in a good or bad way. It’s not an area in which we want to compromise. Our websites are often one of the...
18 - Not Your Usual Content Ideas (Part 2)
11 Jan 2016
Contributed by Lukas
We pick up this episode with three more not-usual content ideas that your customers will love. In this episode we explore real-time content (which is ...
17 - Not Your Usual Content Ideas (Part 1)
04 Jan 2016
Contributed by Lukas
We’re talking about innovative content ideas that are either not very well known or are new and could be just the right thing for you to try out. We...
Holiday Episode
28 Dec 2015
Contributed by Lukas
Suzi Dafnis and Michelle Falzon pick their favorite episodes of Content Sells.
16 - What You Need To Know BEFORE Driving Traffic To Your Offers
21 Dec 2015
Contributed by Lukas
Everybody wants traffic – more visitors to their site, their optins, their sales pages etc. But very few people are actually really prepared to turn...
15 - How To Create Great Content Without Burning Out
14 Dec 2015
Contributed by Lukas
We love content marketing and we KNOW that great content definitely sells… BUT… it can seem like there’s always a new deadline. Always a new pie...
14 - Content Sells Q&A
07 Dec 2015
Contributed by Lukas
We’ve been getting some great questions from listeners, so we decided to host a Content Sells Q&A session every once in a while. Today, your hosts,...
13 - Call To Action - Mistakes and Must Haves
29 Nov 2015
Contributed by Lukas
How do you create an effective Call To Action? What can you do to get more people clicking on your links, watching your videos and buying your stuff? ...
12 - Why a Manifesto is Good for Business
23 Nov 2015
Contributed by Lukas
Like Apple’s “Here’s to the crazy ones,” a manifesto – a public declaration of intent – can be what separates your business from the crowd...
11 - The Step 2 Secret
16 Nov 2015
Contributed by Lukas
What is the "Step 2" Secret? And why do your hosts, Suzi Dafnis and Michelle Falzon say this is one of their favourite and most effective secret weapo...
10 - How to Create an Effective eBook
09 Nov 2015
Contributed by Lukas
Are eBooks still effective anymore? We say YES and in this episode, your hosts Suzi Dafnis and Michelle Falzon reveal their best eBook strategies, inc...
09 - 5 Specific Lead Magnets that Get Results
02 Nov 2015
Contributed by Lukas
One of the most effective ways to grow your email list and generate more new leads is to create an effective lead magnet that your ideal prospects wil...
08 - How To Create A New Client Nurture Email Campaign
26 Oct 2015
Contributed by Lukas
Episode 08: How To Create A New Client Email Nurture Campaign Many people use email marketing to create new leads, but often forget to use the power ...
07 - Common Email Marketing Mistakes - And How to Avoid Them
19 Oct 2015
Contributed by Lukas
Welcome to Episode 07 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we’re focusing on 5 common email marke...
06 – Strategies For Creating Email Campaigns that Sell, Without Being Salesy
12 Oct 2015
Contributed by Lukas
Welcome to Episode 06 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. Today we’re talking about Strategies For Creating Email Cam...
05 - Getting Customers to the Top of Your Mountain
05 Oct 2015
Contributed by Lukas
Welcome to Episode 05 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we’re talking about how you craft a jo...
04 - Finding Your Marketing Mountain
21 Sep 2015
Contributed by Lukas
Why you need to think of your marketing system more like a mountain than a funnel.Welcome to Episode 04 of Content Sells with your hosts Suzi Dafnis a...
03 - Getting Your Ideas out of Your Head
20 Sep 2015
Contributed by Lukas
Your ideas are valuable - time to get them organised!Welcome to Episode 03 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today...
02 - Your Ideal Client
19 Sep 2015
Contributed by Lukas
Understanding your audience.Welcome to Episode 02 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we’re talk...
01- The Content Marketing Universe
18 Sep 2015
Contributed by Lukas
Your marketing is all interconnected. Welcome to Episode 01 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. Today’s episode asks ...
00 - Content Sells Intro
18 Sep 2015
Contributed by Lukas
Hello world!Welcome to the very first episode of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. We’re referring to this as episode Z...