11 - The Step 2 Secret

What is the "Step 2" Secret? And why do your hosts, Suzi Dafnis and Michelle Falzon say this is one of their favourite and most effective secret weapons for getting more engagement and conversions? In this episode Suzi and Michelle reveal the "Step 2" secret and how it can save you from making one of the biggest mistakes with their online content marketing. Included in this episode is the importance of beginning with the end in mind and the 5 essentials to bear in mind when crafting your Step 2. In this episode you will learn: What the "Step 2" secret is Why every piece of content you create needs a Step 2 The most wasted piece of real estate on the Internet The promise of speed and automation Why you need to "vary the medium" The importance of acknowledgement

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