There is a way to make people more inclined to move forward with you BEFORE you formally or overtly ask them to take that next step. It's known as "seeding" and when you do this well, your content becomes much more powerful and your conversions increase. And that's because, at it's core, seeding really paves the way for the sale by building curiosity and desire in a subtle way that let's people see the possibilities for solving their problem using your products or services, without it feeling salesy.   The problem is, many people don't do this at all in their content. Or when they do, it often either comes across heavy-handed or it's so subtle that it barely registers in their customer's mind. In this episode, hosts Suzi Dafnis and Michelle Falzon, share 7 key pieces of content you can seed so that you pave the way for the sale.

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