54 - Pain and Pleasure - Is There Enough of it in Your Content?

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works not yet transcribed

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Recorded08 May 2017

Publishercontentsells.libsyn.com ↗

Handlerec:13677867

Show notes

Chrissy Amphlett, the legendary lead singer of the Australian 80's rock band, The Divinyls famously sang, "It's a fine, fine line between pleasure and pain." And with your marketing content this is SO true… both of these emotional states can influence people in a big way to take action, click your link, buy your thing. BUT way too many people are creating content that is bland and lacking emotion. In this episode, hosts Suzi Dafnis and Michelle Falzon talk about how and when you can use the emotions of pleasure and pain to make your content marketing more compelling and to build a stronger relationship with your community (and, importantly, get more sales).

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